New Online Pretty and Hustling

FEEN, The New Streetwear of Fashion You Must Have! CEO of FEEN Official Talks about Journey

By Patrice Rivers @thatriverzgurlbrandllc


Patrice: What motivated/inspired you to start a business?

Kate: What motivated me to start my business is the fact that I’ve always wanted something of my own. I wanted to create a platform to not only inspire but also motivate and push true hustlers to exceed their limitations. Starting a business wasn’t about me, but more so about others. Everyone needs inspiration at some point in their life, my business FEEN helps inspire you when you need it most.

When I was younger my father got into a drinking and driving accident, leading him to a coma. Thankfully, he woke up on his birthday. Fortunately for me while my family was going through this tough time I turned to fashion as my outlet. But I was FEEN for more than just fashion. I was a FEEN for my purpose. And I was determined to be more than a fiend for alcohol as my father was. So I changed the narrative. I FEEN for my dreams!! And I created brand that will inspire you too as well.

Patrice: What makes you a pretty woman that hustles?

Kate: Without a doubt I’m a pretty woman that hustles. Humbly speaking, I am good looking on the outside, but I’m more beautiful on the inside which makes me pretty. I embody my brand’s motto, Hustle, Grind, Rewind. Every day I wake up I make it a priority to work towards my business, personal brand, and overall goals. I create opportunities for myself and the people around me. Not only do I create opportunities but I also open doors for myself. I am a true believer that you get what you work for. So I’m striving to work towards everything I want and desire 24/7.

Patrice: What is the name of your business(es) and what are they all about?

 Kate: The name of my business is FEEN. FEEN is a premium streetwear brand that caters to women and men. While providing quality streetwear FEEN also provides hope. FEEN pushes their consumer to live by their motto, Hustle, Grind, Rewind and FEEN for their dreams! The fact of the matter is that we all crave and have a desire for something(s). FEEN helps you express your hustle for whatever that may be.

Patrice: Have you faced any challenges in your business?

Kate: Of course I have faced challenges in my business. But, every challenge I have ever faced I’ve overcome through preservation. Any challenge I encounter I take it as a lesson, I learn and grow from it. In the end every challenge it’s all a part of my journey and my story. I am trusting the process through every trial and tribulation.

Patrice: What projects are you’re currently working on?

Kate: Currently I am working on an upcoming collection, a podcast in the making, as well as a huge event I am producing together this summer that will focus on giving creatives like myself a platform that started from the ground up.

Patrice: How do you face diversity as a woman entrepreneur?

Kate: As a powerful female entrepreneur I face diversity by embracing it. I feel powerful when I’m the only woman in the room, because I know I make a difference.  Diversity takes you out of your comfort zone, and that’s when you grow the most when you’re uncomfortable.

Patrice: Is balancing your personal life, work life and business life difficult for you at times?

Kate: Honestly, I would say that I balance my personal and business life pretty well. Sometimes it’s a thin line in between the two and as an entrepreneur you may give more to one than the other but life is about finding the balance that’s comfortable to YOU.

Patrice: What does being an entrepreneur or business owner mean to you?

Kate: Being an entrepreneur to me means that I control my own time, financial freedom, and direction of my energy to whatever I please. Having that type of control on your life is a power like no other. Don’t get me wrong, everything in life has its ups and downs, and entrepreneurship isn’t for everyone. But I wouldn’t trade it for anything.


Connect with Kate:

Personal Instagram : @katehayez

Business Instagram : @feenofficial

Business Twitter : @feenofficial

YouTube : Feen Official

Website : http://www.feenofficial.com

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