Natalie Tate has always aimed for her brand to be a place of acceptance and self love. To stray away from compromising her true self to fit within a certain standard. YourInnerFatGirl may have begun as a way to share Natalie’s love of food and the Crescent City, she has made a name for herself with over thousands of followers that she pushes to be beautiful from the inside out.

The success of “YourInnerFatGirl” has led to Tate being featured on Buzzfeed, co-host of local radio shows in New Orleans, and being invited to many panel discussions regarding entrepreneurship and branding. ‘

YourInnerFatGirl is a company that stands on positivity, promotes self love and supports all.

We had the amazing opportunity to catch up with Natalie Taste and discuss the history and mission behind her brand “YourInnerFatGirl”.

Who is Natalie, when all of the cameras and blogs go away?

I have a chill personality with sweet and sour flavors. I’m goofy with a sassy side that’s itching to come out after a couple of drinks. I enjoy nature, swanky dinners, comedic action movies, travel, and hanging with my friends and family. 

 What inspired the start of “Your Inner Fat Girl“? 

The aesthetic. I always paid attention to how my food was served and that was whether I dined out, cooked, or serving someone. I can see myself taking a photo and say to myself “somebody gotta see this shit” haha. It wouldn’t be solely the food, it would be the details around it (shades, handbags, views) In a way, it seems like I had an interest in food photography. 

What message do you hope women take away from your brand? 

I want women to look at my brand and feel confident in all that they do. I want women to be inspired to stay true to themselves at all times, not only when convenient. In the social media space, it takes strength to not get into the mix of what everyone else is doing to drive up likes on and offline. 

What has been your biggest challenge thus far in your career?

My biggest challenge is seeing projects through. The ideation is the fun part and then comes the logistics of planning and budgeting. Making sure the reward is worth the input of effort. 

What advice do you have for an upcoming entrepreneur?

Take your time to think of how the business will be able to scale years out and also adapt to the changes we’re forever undergoing. 

What is your definition of a Pretty Woman Who Hustles?

I think it’s self-explanatory. Perhaps a pretty woman who looks fierce and is also a businesswoman making moves, sealing deals. 

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