Luxury hair products at affordable rates are a drawing point to hair care lovers worldwide. Alabama based brand; The Bold Hold line is a go to in the hair extension brand industry. Every influencer from Alonzo Arnold to Anthony Cuts have been seen on social media promoting and showcasing the greatness of this product. Developed by Tamika Gibson, she set out to create her line to be safe on relaxed or natural hair while wearing protective styles. Gibson who is a master hairstylist ensures that each of her products contain an educated video via her website to instruct stylists on how to use her products. Making education a number one priority, Gibson takes great pride in providing classes for stylists to gain knowledge on all thing’s hair.

JB: What are some obstacles and victories that you have experienced while be an entrepreneur?

TG: As an entrepreneur when loves doing hair and who has a passion for helping women look their best, my best victory was in beauty school when a young lady came in and she wanted a wig. I was able to construct a wig that was similar to the hairstyle that she would wear prior to treatment. The look on her face was priceless and let me know that this was something that I wanted to do for the rest of my life. Each time I meet a customer or do a client’s hair I get a satisfying feeling that I have some how made a difference in their life and added a touch of confidence to them. I really love what I do and the lives that I get to touch.

JB: How were you able to pivot during the 2020 pandemic?

TG: COVID-19 came through and just took over, nobody saw any of this coming. So many small businesses were forced to close their doors and online stores were forced to find ways to gain new customers and keep our current customers. It was truly something different. However, because social media is a great source for us to get the word out, post information about sales and new products that are emerging, we had to stretch our creative visions to keep busy. Our influencers keep audiences entertained by using our products in demonstrations. I kept up on education classes and techniques for stylist to register and gain more knowledge.

JB:How are you approaching business post 2020 mentally?

TG: While 2020 was very challenging because of COVID-19 my goal is to keep pushing and continue creating. I am motivated to continue sharing and growing my business by being innovative. Online sells were still pumping throughout the pandemic as people where still getting wigs and even some people became creative and started making wigs. Woman became invested in taking care of their hair so our growth products were definitely essential. So, post pandemic I’m positive and ready to take on more. I’m educating myself more and educating stylists on product usage on training in different areas of cosmetology.

Website http://www.theboldhold.com