October 17, 2021

PRETTY WOMEN HUSTLE

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Women’s History Month Feature – Love Logan

For Women’s History Month I will be sharing the stories that define and provide examples of women empowerment, uplifting stories of personal triumph and businesses that are inspiring and are making a difference for women. Women’s History Month is a declared month each year that highlights the contributions of women to events in history and contemporary society.

I want to introduce you to Love Logan.

Holding her own in the entertainment industry, Love Logan represents the beauty of what it truly means to have an independent mind. As a professional Publicist, Publisher, Show Runner, Executive Producer and accomplished Entrepreneur, Love Logan remains diligent in maintaining her position as an innovator. Always one to think “in the red zone” and never afraid to push it to the limit, Love Logan is a savvy risk taker always assertive in being the one to lead the way to success. ​ Love’s career in the Entertainment Industry began as early as 2001. Since then, she has worked at ABC-NBC WTWC-WTXL in master control, sales, and production; Cumulus Broadcasting as Creative Web Consultant and as a on-air Entertainment News personality; Bad Boy Entertainment in Promotions; Warner Music Group in Digital Media and Marketing; and Sony Music Entertainment in Marketing and Promotions. In Fall 2011, VH1 did a professional profile showcasing her industry expertise on Season 4 of their hit record breaking show Basketball Wives. In May 2013, Love was featured as an expert celebrity publicist in Black Enterprise, Don Diva Magazine, WBKS1 Radio, Hot 97.1 and Power 105.1. In 2018, Love Logan Executive Produced “First Lady” an Indie urban film starring rapper Jim Jones, Nicole “Hoopz” Alexander (Flavor of Love), Royce Reed (Basketball Wives), Comedian Mike Bonner, & Julius Washington (Drive Angry). 2019, Love Logan Produced the pilot episode for the TV series “The Probe” starring Clifton Powell, Gary Anthony Sturgis (Daddy’s Girls), Trey Chaney (Saints and Sinners), J.D. Williams (Saints and Sinners), Jasmine Burke (Saints and Sinners), emcee Gillie da Kid, and Dennis White (Notorious). In August 2020, Love Logan Executive Produced horror thriller “Call Time” featuring actor Marcus Paulk, rapper Babs Bunny (Making the Band), Royce Reed (Basketball Wives), and YouTube sensation Tyrone Magnus. Currently Love Logan is in preproduction for horror thriller Caroltyn that starts filming 3/5/21 starring actors Danny Trejo, Eric Roberts, Bill Cobbs, Tray Chaney, and Bill Oberst Jr. Additionally she’s in the pre-production phase of Executive Producing Hollywood film The Desire starring Danny Glover, Lamman Rucker, and McKinley Freeman. These projects are just a small drop in the bucket in consideration of all of the projects she has in the works including three reality show pilots with critically acclaimed celebrities that are in pre-production and negotiations with networks, celebrity charity galas and celebrity basketball games, and touring. The sum of her experience and accomplishments has made her a sought after industry speaker at many universities. ​ The year prior to COVID, Love presided on many panels alongside other respected professionals such as MC Lyte, Doug E. Fresh, CBS Journalist Brandon “Scoop B” Robinson, and BET’s VP Vicky Free, at Shaw University, Johnson C. Smith University, Harris‐Stowe State University, & North Carolina A&T University. With print, television, film, radio, and label experience backing her, Love Logan is the best to ever do it.

Here is HERstory:

The path I took to get to where I am was very unorthodox. I made a lot of mistakes, had many hard times where I was nearly homeless and at one point suffered a medical issue that nearly cost me my life. I’ve had plenty of doors shut in my face but God saw it fit to keep blessing me in spite of my flaws and disobedience. I have been blessed to work in every area of the entertainment industry and through my journey I have learned to be patient, understanding, and to show mercy to others no matter what. I learned to extend grace and gratitude in even the smallest daily interactions and to spread light when I can. I learned to surround myself with like minded people and people who are doing things that I aspire to do. I have learned the fullness of God’s love.

Her business is Love Logan Productions, LLP.

What does women empowerment mean to you?

Women empowerment means to uplift and celebrate women in all of their strides, pivotal moments, and achievements. As a woman, when you empower other women, you are actually in turn empowering yourself. You have to be the energy you want to receive. When you sow seeds and invest into people through praise and support, it will come back to you in a way you never imagined.

What advice or words of inspiration would you like to share with someone?

Don’t be afraid to think “in the red zone”. In other words don’t be afraid to think big. Your dream is never too big for God. We only live once so you only have one shot. Anticipate failure but don’t settle for it. Define what success looks like for you. Create a plan and stick with it. Most of all, keep your eyes on your own paper. Don’t judge your success or worth by someone else’s. Everyone has their own journey and cross to bear. It doesn’t matter if they get there first. Just make sure YOU get there. Don’t be so busy watching them that you lose your footing. Stay the course and stay focused.

What do you want your legacy to be?

I want to create films and tv shows that resonate with people. I want my films to be considered “classics” long after I’m gone. I want to inspire others who come after me to want to achieve the same level of success and visibility. I want to inspire people to keep believing and to keep going. I want to be remembered as a woman who worked hard, who went many days without rest, constantly pushed the limits, and created opportunities where there were none and triumphed despite it all.

What inspires you?

My mom inspires me the most. Her love and support is everything. I’ve become a strong woman because I was raised by one. Both of my parents push me to reach the highest levels of greatness. I grew up very privileged so at this point in my life I’m inspired to pay it forward and retire them. To make their life just as comfortable and happy as they made mine growing up means the world to me.

What kind of impact do you want to have on those around you?

I want to impact others to want more for their life. In life we should always be striving to get to the next level. I want people to refuse complacency and to always strive for promotion and excellence in all that they do. Always try to outdo your last accomplishment. Impress yourself. I want people to be impacted by my way of thinking when it comes to reaching your highest level of greatness and living a full life.

Have you authored any books?

I have published books under my company (College Girls by Royce Reed Copyright 2010 and Razors by Mel Melendez Copyright 2012).

What does self care mean to you?

Self care means taking time to maintenance your physical, mental, and emotional health. It’s important to have “me” time. Unplug and let your body and spirit recharge. Go for a walk or a jog, have a night out with the girls, or stay home and cuddle up to a good book. Without proper self care it’s impossible to be an asset to someone else if you aren’t the best version of yourself or functioning at your highest level of greatness.

What obstacles have you overcome or hurdles did you personally face and how did you overcome them?

My last year in high school, I had a series of close deaths. My Aunt was found dead in her home. Just a week later my other aunt died in a horrific car accident on the way to the funeral for my first aunt. A few months later, my sister passed from complications of a tummy tuck surgery and almost a year later a close friend who was like family passed away. Everything happened so suddenly I never really had a chance to mourn for either of them. I became numb. Eventually, when I went to college, I threw myself into activities and made life long friends and that seemed to ease that loss. Being an entrepreneur is no walk in the park. The greatest perk is you get to decide your own hours however, there is also no safety net in regards to paid sick days and medical insurance. Add to that being an entrepreneur in the entertainment industry, it’s almost twice as stressful. People assume that because you represent celebrities that your bank account is overflowing. The reality: celebrities are human and flawed just like everyone else. They don’t always pay bills on time either. So as an entrepreneur you have to become creative to cover and prepare for situations like that when they occur through multiple streams of income. When it comes to entertainment, business can be up and down, almost seasonal. One month you can pull in 5 figures and the next six months nothing at all. I never like to struggle so at times, off and on, I’ve juggled my company and a regular corporate job to ensure I have health insurance, and a steady timely paycheck. At times balancing the two became extremely difficult because of client obligations, events, productions, etc. In 2018, I was hospitalized. My hemoglobin level had dropped to a dangerous 5.1 (a normal hemoglobin level is between 14-17). I had to get 5 blood transfusions. Shortly after that, I started to have intense migraines to where my nose would bleed and my vision started to fade. I thought the migraines were caused by straining and that I needed glasses. After seeing several specialists it was discovered that my eyesight is perfect. My vision was blurry because I had blood in my eye which was being caused by a condition they revealed to me as intracranial hypertension and hematoma. I had extreme pressure and tumors on my brain. This was foreign to me because I was in the best shape of my life at that point and didn’t have high blood pressure. I have continued to see many specialists since and keep an eye on the tumors. My vision has been restored fully and only from time to time will I experience flair ups. In a situation like this, it was a blessing to have an insurance plan.

When did you realize entrepreneurship was right for you?

Once I got laid off from Sony (back when they claimed the recession was over), I decided to start my own business. The goal was to do stage plays. However, it wasn’t long before my industry contacts started to discover I was a “free agent” and approached me about certain opportunities that included everything from doing PR for their client, managing, being their agent, etc. Before long, the company took on a life of its own with 90% of my clients being referrals. I’ve never looked back. It’s been one of the best decisions I’ve ever made.

Why did you choose entrepreneurship?

I’ve always been a leader and had a boss mentality. In fact that was my nickname given by my parents. My mom calls me Bossy Bear and my dad calls me Baby Boss.

What would you say is your most driving motivation to keep doing what you to do?

My parents and my family. I do it all for them. I’m not married and I have no kids (unless you want to count my 9 year old Pitbull Dakota). I don’t feel like that’s an accident. I feel my circumstances are a clear indication that God has cleared the path for me to be able to make strides and secure a solid comfortable future for my loved ones without having to worry about any other obligations.

What are you most excited or passionate about? (In both business and life or both)

I’m most excited about my upcoming film projects, a horror thriller Caroltyn with legendary actors Danny Trejo, Eric Roberts, Bills Cobbs, and Bill Oberst Jr. the film is directed by Derrick Hammond. I’m a Producer on the film as well as the Unit Publicist. My company LLP is associate producing the film with lead production company 1st Dibz Entertainment and it’s owner James Hunter. Additionally, I’m excited about the upcoming release of horror thriller Call Time on 4/20/21 starring Marcus Paulk, Babs Bunny (Making of the Bad), Royce Reed (Basketball Wives), and Youtube sensation Tyrone Magnus. I look forward to getting started on the rest of our slate for this year. In life I’m excited about continuing to work on myself and my character. I feel there’s always an opportunity to be better in all areas.

What are the goals you most want to accomplish in your business and personally?

Business wise, I want to create opportunities and a space for others to fulfill their dreams, to see their work on screen, and gain hands on experience…winning a couple of OSCARs for my film projects would be great too. Personally, I want to get to a place where I 100/% enjoy every part of my life and stress is either non existent or at its minimum. I want to live life at its fullest potential and be a source of light for others.

Did you have any key mentors or people who deeply influenced who you are, what you believe in and what you’re committed to in your work and life? Tell me about them.

My very first mentors were my parents. They are entrepreneurs and owned several Janitorial and Paper Supply companies and a couple of laundromats. They taught me about entrepreneurship and I got to accompany them to work often to see the ins and outs of securing clients, and even the delivery process. Later in life my mentor was Mel Smith the former SVP of Promotions for Bad Boy Entertainment. He believed in me from “hello” and he’s supported and lent advice and extended further opportunities since. He’s become much more than a mentor, he’s family.

Did you have any life-changing experiences that put you on the path that led you to be doing what you’re doing today? Tell me about them.

When I first started college the goal was to major in English, go to law school and get a job in the White House. I wasn’t remotely interested in Entertainment. However, entertainment found me. One day I was job searching looking for a part time gig to have a few extra dollars while in college. I was willing to do anything for anybody that was hiring so I cast the net wide and applied for everything. It just so happened that ABC-NBC WTXL WTWC called me for an entry level master control overnight position, soon after the Cumulus Radio opportunity happened and it was only up from there.

What’s next for you in your business/brand? What can readers look forward to from you?

New release films this year: Call Time, Caroltyn, A Summer in Puerto Rico, as well a reality shows, for the LGBTQ community and hip hop industry. I also have a app in development with my long time friend and business partner Erica Lane that is geared for the entertainment industry and sure to be a game changer scheduled to launch this year.  

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