Damienne Flagler, a hair-slaying multipreneur from Clearwater FL is one of Atlanta, Georgia’s most sought-after coiffure gurus. Her star-studded client list includes the likes of; TI & Tiny, Love & Hip Hop Atlanta star Shekinah Jo [3.5M], infamous model and wildly popular influencer Deelishis [3.5M], actress and comedienne, Pretty Vee [4.8M], stand-up comedian B Simone [5.1M] just to name a few.
Her expertise in custom wig installations earned her the nickname “The LaceDoctor” aka “Dr. Flagler”. When the charismatic stylist’s motto “Slay a lace save a life!” caught the attention of hundreds of thousands on her social media platform, she realized how much her transformations resonated with people and how she changes the lives of her clients by enhancing their beauty through the services she performs. The craft that Damienne honed while in college has transformed from a side hustle into a million-dollar multi-profit stream that includes her styling practice, master class series, natural skincare line, Denine Defined Skin Care, and hair care products including her most popular G.O.A.T. Glue.
Share your background.
I come from a mother who’s a stylist that had the garage of our home built into a salon. Not only that my grandmother owned a hair store in a popular plaza in my hometown. I grew up around hair but doing hair was never my dream. I grew up wanting to be in the medical field. I didn’t know exactly which job I wanted in the hospital I just knew my future entailed saving people. Even though I didn’t make it in the medical field I still consider my salon a Hair Hospital that’s why I call myself Dr. Flagler.
What does it take to build a star-studded clientele?
I built my star-studded clientele by simply being true to myself and reminding my clients of their worth. I made it my goal to remind everyone of the queen that they are by adjusting their crowns. Their crowns to me are their hair and I’m adjusting their crowns by revamping their hairstyle. Sometimes we feel like what we look like and if our hair is not done, we don’t feel like ourselves. I started to capture each moment that I made my clients feel alive again. Videos of me shouting out and hyping my clients after their installation went viral. People would see live footage of me boosting my client’s confidence and raising their self-esteem and this energy drew them to support my business. The videos eventually got in the hands of several known people in the industry. Mostly everyone who witnessed my videos wanted to experience this energy for themselves, the rest is HAIRstory!
Tell us about your natural skincare line, Denine Defined Skin Care.
My skincare line came about when I started being insecure within my natural state. I knew I had to make a change since I was dealing with the self-esteem of other people. It’s hard for you to make people realize their natural beauty when you don’t see it within yourself. I had to find the solution to save my skin and I knew it would be the answer to other people’s problems as well. From acne to aging I made sure anyone could use my products. I wanted to make sure regardless of the age difference anyone could perfect their skin. I wanted everyone to be comfortable in their natural appearance, so I created a line to do so. It was important to me to come up with natural, easily accessible products to help people achieve the butt and breasts they’ve always dreamt of without any risks or breaking the bank. Some of my most sought-after products include Buttocks Enhancement Creme, Blu-Ray Correction Pen, and Breast Cream.
How important is diversifying your portfolio?
Diversifying my portfolio is essential to my brand becoming a global beauty brand. My brand is a reflection of anyone trying to perfect their image. It’s important that everyone has the chance to enhance themselves through my brand no matter where they reside. My products made it possible for people around the world to experience a piece of my brand. Those who can’t physically come to my salon they can always order what they need online. From skin, hair to sculpting products you’ll find what you need at www.DenineDefined.com.
What products can we find for Mom this Mother’s Day?
For Mother’s Day, I highly recommend our decadent anti-aging facial set and Blu-Ray Correction Pen! Help your mom keep her skin feeling and looking young. Our anti-aging set improves the appearance of the skin by promoting collagen to the skin. This tightens the skin which diminishes fine lines and wrinkles. Not only does it smooth the texture of the skin it also tones the natural pigment of the skin by removing any marks. You can also purchase our root repair oil if your mother is looking forward to thickening or growing her hair. These products will be appreciated by any mother that receives them, they can be purchased in time for Mother’s Day online at www.DenineDefined.com.
Can you share your beauty regimen?
My beauty regimen consists of a freshly cleansed face with my skincare line, Blu-Ray Correction Pen, and a fresh application of one of my DenineDefined wigs installed with my waterproof G.O.A.T Glue. I’m not big on makeup that’s why I try my best for my skin to be clean and clear on a day-to-day basis. When my hair is done not only do I look good but I feel good. Being that my brand is growing it’s important how I present myself to the world. Even though I’m not big on makeup I’m currently practicing how to do mini beats (makeovers) on myself. I am a walking beauty brand so my image is a reflection of Denine Defined.
What lessons have you learned while building your empire?
A poignant lesson I’ve learned in building my empire is that no matter how independent I am, I can’t do everything alone. I learned I had to trust people with my vision and delegate positions. Having a team is the best thing any business person can do. Not only will you win individually but you and your team will win collectively. I love growing because it gives my teammates the opportunity to excel. You’re not a boss if you’re the only one eating on the team. Not only that I learned that not everyone is happy for your growth. People will try to sabotage your brand to stop your success. I learned to continue to put God first in everything I do and he never put me last. He’s protected me and promoted me to where I am today and for that, I’m forever grateful.
About the contributor:
Jules Lavallee is an International Journalist from Los Angeles, CA. For the past
eight years, she has covered celebrities, global leaders, royalty, entrepreneurs for
over 20+ magazines and countless cover stories. Staying true to roots in Boston,
MA, Jules is a true humanitarian. She has supported many nonprofits in
fundraising, strategic partnerships, and media. She has served on the Board of
Big Brothers & Big Sisters and is currently on the Board of Fund Duel, gamified
fundraising platform. She is an influential person in the areas of gender equality,
diversity, and empowerment. She is a graduate of Harvard University.