BEAUTY BRAND POSSIBLE COSMETICS RELAUNCHES ; CEO TALKS ON BUSINESS JOURNEY

Patrice: Tell the readers more about yourself.

Renata: My name is Renata Eileena founder & CEO of Possible Cosmetics. A luxury cosmetic line based out of Philadelphia!

Patrice: What makes you a pretty woman that hustle?

Renata: What makes me a pretty woman that hustle is that I honestly believe that all things are possible! Not only do I believe it is possible, but I get up every day put one foot in front to make sure the impossible happens! Most time hustling is not pretty but when its time I make it look good (I hope anyway) lol

Patrice: What is the name of your business and what does it intel?

Renata: Ok so I have both I am a published author my debut book launched in early 2018 entitled “7 things you need to do to launch your cosmetic line” this book is good for entrepreneurs who would like to start their own cosmetic line! It is truly helped many start their own beauty line. My business is Possible Cosmetics started in 2016 at the King of Prussia mall while there we became the first and only black own line to launch in the second largest mall in America.

Patrice: Have you faced any challenges in your business?

Renata: Ahh man SO many to count lol! I have come across so many challenges from having my website taken down, customers disputing charges that they did purchase! To trouble with employees, funding, manufacturing issues but I will say even with all those challenges we have overcome all of them all.

Patrice: Are you currently working on new projects?

Renata: Yes! My biggest project right now is the relaunching of my brand Possible Cosmetics. During covid we took a 6 -month break! Since our start in 2016 we have never took a break at all. We took a step back to rebrand, restructure & refocus and now we are coming back April 1st and I really could not be more excited!!!

Patrice: How do you face diversity as a woman/man entrepreneur/author?

Renata: Diversity is extremely important I am in the beauty industry we are women of all races. Diversity is extremely important I am in the beauty industry we are women of all races, ethnicity, religions etc. come together to buy products that make them feel more beautiful! I am a woman of color and I am proud to see myself represented more in the beauty industry, ethnicity, religions etc. come together to buy products that make them feel more beautiful! I am a woman of color and I am proud to see myself represented more in the beauty industry.

Patrice: Is balancing your personal life, work life and business life difficult for you at times?

Renata: YES! Lol it is hard it seems like it is not enough time in the day! Especially now that we are coming back from our hiatus. I had 6 months to “relax” but now that we are gearing up for our relaunch I will have to get back used to the balancing act!

Patrice: What does being an entrepreneur or business owner mean to you?

Renata: Being an entrepreneur means being a problem solver! We are here to serve our customers and become one of the best in the business.

Connect with Renata:

Instagram: @Possiblecosmetics

Facebook: Possible Cosmetics

Website: http://www.Shoppossiblecosmetics.com