For Women’s History Month I will be sharing the stories that define and provide examples of women empowerment, uplifting stories of personal triumph and businesses that are inspiring and are making a difference for women. Women’s History Month is a declared month each year that highlights the contributions of women to events in history and contemporary society.
I want to introduce you to Tijania Goodwin, Brand Creative Director & Consultant.
Tijania “Tee“ Goodwin is Media Personality, educator, serial entrepreneur and branding strategist from Philadelphia. She has worked with brands assisting them in executing their business branding, sponsorship consulting and media. She believes that defining your brand is a journey of business self-discovery. Tijania is a well-rounded person who enjoys living life through PURPOSE and with PURPOSE. She uses her life experiences to empower others to stay strong and push through all situations no matter how hard they may be. She lives by this great quote, “Your mind is a powerful thing. When you fill it up with positive thoughts, your life will start to change.” She is honestly a Mogul in the Making!
Here is HERstory:
Building my brand, along with tackling life, has not been easy. I went through the loss of my mother and grandmother during this time. Living without them has been one of the hardest challenges yet in life. Not having them around made me feel like I was non-existent to some extent. It was my “new normal,” and I had to get adjusted to it real quick. So, of course, these events has now made me depressed and have anxiety. I did not realize until maybe 7 or 8 years later that this journey was about me learning about who I was. Navigating the journey of who I was as an individual was and is still interesting. I had been a caregiver for the majority of my life. So I was use to always putting other people first instead of myself. I also second-guessed a lot of things I wanted to do in regard to becoming an entrepreneur as well, especially a full-time one. I wanted to know if I had enough money saved or would I get enough clients to sustain myself. Of course, there were plenty of others, but I knew this was something that would change my life. So I started to live a life of the unexpected because I had no clue how things were going to pan out. I always knew that if things did not work out, I could go back to work. In the back of my head, I could not have that as an option. Becoming the individual, I am now, showed me that I had to take those life struggles and turn them into life triumphs because they helped develop who I am today.
Her business is The Divine Connections Agency.
What does women empowerment mean to you?
Women empowerment means uplifting the next woman when she is faced with ups and downs. Pouring positive energy into her as well so that she can have the ability to pour great energy into someone else. Women empowerment is also being transparent and authentic with not just the next woman but also yourself.
What advice or words of inspiration would you like to share with someone?
The piece of advice I would give to someone is, life is going to get hard and you will be challenged. When you give it your all, great things will happen. So stay focused and grounded.
What do you want your legacy to be?
I would want me legacy to be that I was someone who was determined, respected, authentic, and unique. I was an individual who embraced all my flaws and used my testimony to help others get through.
She has authored the following book, “Purposely Bossin Up: The 10 Step Guide to Help you Unveil your Inner Boss.”
What does self care mean to you?
Self care are the techniques individuals use to better themselves. Self care is long-term and is something that should be used to reach a greater goal. These techniques strengthen us mentally, physically, emotionally, and spiritually.
Why did you choose entrepreneurship?
I chose entrepreneurship because I am great at it. I feel very comfortable building relationships with my clients and networking with others.
What would you say is your most driving motivation to keep doing what you to do?
My faith in God is the driving motivation because it was times in my life when I doubted who I was and what I was capable of doing. You have to have foundation in everything that you do and for me that is my faith.
What are you most excited or passionate about? (In both business and life or both)
I am passionate about assisting my clients find their PURPOSE in their business and in their personal life. It is so important to take a look at our setbacks and accomplishments because these are the things that will help us understand why we are here.
Did you have any key mentors or people who deeply influenced who you are, what you believe in and what you’re committed to in your work and life? Tell me about them.
I must say my main mentors were my mother and great-grandmother. They are both deceased but I see them in me all the time. These two women were strong, prayer warriors, spontaneous, determined, and special in their own way. When I look at myself and the things I do, I see that I hold so many of their characteristics.
Did you have any life-changing experiences that put you on the path that led you to be doing what you’re doing today? Tell me about them.
When I think about life-changing experiences that led me to where I am today, I think about the passing of my mother. Even though it was death, it was a new beginning for me. I went through so many different transitions to get where I am today. Ups and downs in my life led to challenging my faith, suicide attempts, drinking my pain away and so much more. I really had to sit back and think about how my actions would make my mom feel. Once that lightbulb went off, I knew I had to get myself together. I started to use the strength I knew I had to make things happen. I pushed myself so hard to get back on the right path and I am happy that I am here today.
What’s next for you in your business/brand? What can readers look forward to from you?
My brand will be doing a mini-brand content tour. I will also be releasing my second book entitled, “God Did Me a Favor when He took Her Back: Coping with Life after Death.”
Instagram (The Tijania Experience) | Instagram (Purposely Bossin Up) | Facebook | LinkedIn