Cheryl Stabler is a former Software Development Project Manager, who dived into Music Management as a second passion in 2011. In the summer of 2021, Cheryl went into partnerships with The Vyre Network and Harris Brown to create Faith Holdings LLC for JUST FAITH TV. The channel officially launched on January 9, 2022, providing TV, Film, Docuseries, Music, and Live streaming content in over 200+ countries. The channel will also host “The Unshakeable Soul” TV Talk Show, season 1, which showcases Unshakeable Women having discussions about life, faith, and overcoming difficult transitions while enjoying soul food. In November 2019, she began the process of writing her second book: The Unshakable Woman: The SHIFT is Here! With the foreword by Les Brown. The book is “How to keep Unshakeable Faith” when life throws you a curveball.
During the process of writing, she discussed marketing options with her Publisher, Christian Faith Publishing. With the help and encouragement of a friend, she started The Unshakeable Woman Podcast, now strong in eight (8) countries. Each week, the podcast profiles women sharing their stories of triumph, to encourage other women on their journey. The Unshakeable Woman LLC is 100% owned by Cheryl Stabler. The end goal is to provide furnished rental homes for women and their children.
While the podcast picked up steam, the brand collaborated with The Uncommongospel Magazine brand, which started 30 minutes LIVE shows on Facebook Mon-Fri, with a Sunday Brunch Edition with three (3) additional hosts. The LIVE show moved to Instagram LIVE, season 2, January 2022.
Cheryl is currently working on her 3rd book, which will be self-published: “Second Marriage on Purpose”: A Guide to Walking in purpose the Second Time In Love.
Cheryl is a mother of three adult children, an Ordained Minister and a graduate of The Masters’ University and Seminary.
What inspired the start of “Faith Holdings LLC”?
This most interesting story is quite comical. I opened my heart to dating again in January 2021 and met a great friend. Dating wasn’t in the cards for us, but we had a blast discussing business. It was this friend that introduced me to the owner of The Vyre Network. My friend shared that I was a woman of faith with the Network owner. The Network had a ton of faith programming on their hands and no direction for placement, nor anyone to steer the ship. A vision was birthed… faith programming for the world. With a collective body of programming from many faith content developers, this was an opportunity to bring the world together, through seeing each other through the lens of different faith backgrounds. In launching to over 200+ countries, viewers can log on and view movies, docuseries, TV programs, and music videos, made with creators of varied Faith perspectives. Together with the Network, we created a TV Talk Show and JUST FAITH TV via “Faith Holdings LLC”. God brought a friend in my life for something much bigger than dating.. a friendship and a global business, “Faith Holdings LLC”.
What has been the biggest challenge of running a brand like “JUST FAITH TV” (Faith Holdings LLC)?
Anything new can be challenging. There is no model to compare, nor is there a competitor with a similar body of work. As a Christian, I’ve had to place myself in the shoes of other faith communities, to view programming that may be enjoyable to their families. Each film, tv series, or documentary was created by a storyteller. The platform is a “feel good” place for diverse entertainment, instead of a channel that serves to teach one’s world viewpoint on faith.
How does “JUST FAITH TV” impact the community?
The mission of JUST FAITH TV is to bring the world together so that we can learn and enjoy different perspectives. A Christian may watch a Christmas story and decide to watch afterward, a documentary of a young child surviving the holocaust. As the world turns into JUST FAITH TV, our goal is to offer entertainment options for a diverse global network of different faith backgrounds and beautiful stories.
You recently began the process of your second book “The Unshakeable Woman”, can you tell us about this project?
The Unshakeable brand started with my SHIFT…in life. My SHIFT (Story) started after ending almost 3 decades of marriage.
In November 2019, I began the process of writing my second book: The Unshakable Woman: The SHIFT is Here! Foreword by Les Brown. The book is “How to keep Unshakeable Faith” when life throws you a curveball. The book entails what I have learned in the process on the road to healing and what I have witnessed in women healing around me. The book was created for women to find their “happy place” and how to turn pain into purpose. We inspire women to live with Unshakeable Faith, despite the obstacles.
During the process of writing, I discussed marketing options with my Publisher, Christian Faith Publishing. With the help and encouragement of a friend, I started The Unshakeable Woman Podcast, now strong in eight (8) countries. Each week, women are encouraged to #tellyourstory of triumph or testimony, to encourage other women on their “unshakeable” journeys.
Where do you hope to see your brand in the next 3-5 years?
The channel will also host “The Unshakeable Soul” TV Talk Show, which showcases Unshakeable Women having discussions about life, faith, and overcoming difficult transitions while enjoying soul food. For the next three years, we will continue to build the platform with content submitted from all over the world, create original JUST FAITH TV monthly films and LIVE FAITH music streaming performance concert series. As we grow, we will continue to place new content each quarter and amazing LIVE performance content for the entire family.
What advice do you have for the next generation of entrepreneurs/authors?
Everyone has a story that is worthy of sharing and we all were created with special gifts to serve the world. For the next generation of entrepreneurs and authors, I would advise them to surround themselves with mentors, speak life over themselves and their dreams, collaborate with great minds, and always fight for their dreams.
What does being “Pretty and Black Owned” mean to you?
Pretty from the inside-out and black-owned collaboration is the real #blackgirlmagic. Any woman can be pretty. Only those who understand that their gifts are birthed to bless others, understand the ‘true essence’ of pretty. Black Owned has zero meaning unless there is pure collaboration and the pouring of black dollars back into black businesses and people who are in need. Last, I would share my favorite quote. “You are a Masterpiece, made by the Master”. – Les Brown
“To whom much is given, much is required.”
Social Media Links: @vyrenetwork @unshakeablewoman
The Unshakeable Woman Podcast: Season 3, Jan 2022