She’s Pretty and Black Owned: Meet Nicole Walker

Nicole is an Award Winning Podcaster, Global Influencer, International Speaker, Podcast Launch Coach, and Women Empowerment Advocate. Nicole attributes much of her success to starting her podcast, WinHers United, and often talks about how
podcasting “literally changed her life”.

Nicole knows how it feels to be overlooked and undervalued. This is why she helps Women of Color amplify themselves and their voices via her podcast platform, podcast coaching services, and her events.
Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. She has spoken on various stages about topics pertaining to business, mindset, and podcasting.

Nicole’s podcast has received numerous accolades such as being ranked among the Top 5% of podcasts worldwide and winning the 2020 Best Black Business Podcast Award. In 2020 Nicole created the first WinHers United Virtual Summit, which was an international success.

Nicole believes we go through to help others get through, and her life’s motto is “be empowered and empower on”. Nicole is the proud mother of two children, and when she is not working she enjoys traveling, eating, and scrapbooking.

What inspired the start of ” WinHers United “?
In 2018 I had a vision. I wanted to amplify the voices of Women of Color entrepreneurs and show the world that we are leaders who have valuable information to share. Making this dream come true began on March 1, 2018, with the launch of WinHers United the podcast.

My inspiration to start WinHers United came from my desire to be the change I wanted to see in my own life and the lives of other Women of Color. It is a statistical fact that Women of Color are systematically disadvantaged by being both a woman and a person of color. WinHers United was created to level the playing field for aspiring and current Women of Color entrepreneurs by providing valuable insight into business and personal development practices.

My journey to effective self-leadership was long and hard; however, once I realized some key principles, things became much easier for me. WinHers United is also my effort to shorten the learning curve for those that want to grow their mindset. This is why WinHers United provides the insight and tools needed to stay inspired, maintain motivation, and take action.
From my past experiences I dealt with too much backbiting, and too little collaboration amongst the women I surrounded myself with. Because of this, I decided that WinHers United would be a place where aspiring and current Women of Color entrepreneurs come together to celebrate and support one another. At WinHers United we believe in collaboration over competition.

What has been the biggest challenge of running a brand like “WinHers United “?
One of the biggest challenges I have experienced while running my brand is finding a decent work/life balance. In addition to being the founder of WinHers United I am also a single mother, and a full-time employee. Needless to say, I am juggling many roles. As a result of my many hats, I have to be very intentional about how I choose to spend my time. This is especially true because balance and self-care are top priorities for me.
One thing that I have learned to help me with this challenge is making decisions for the greater good. There have been many times when I made a decision to sacrifice what I really wanted to do because I had to meet a deadline for my business, put work to the side because my family felt neglected, and rest because I was on the verge of burnout. Learning to prioritize accordingly has been essential to my success.

How does ” WinHers United ” impact the community?
WinHers United helps aspiring and current Women of Color entrepreneurs improve their business, mindset, personal development, and self-care practices. This is done via podcast episodes, virtual summits, webinars, and in-person gatherings. We provide the clues needed to be successful in business and in life.
WinHers United shines a light on and makes space for those that are normally overlooked and undervalued. At WinHers United aspiring and current Women of Color entrepreneurs learn about, learn from, and connect with other aspiring and current Women of Color entrepreneurs. Our tagline is “be empowered and empower on” because we are all about bringing together like-minded women to build knowledge, and grow impact.

You recently hosted your first virtual summit for your brand that gave international success, can you share the experience?
The WinHers United Virtual Summit was an amazing experience for myself, the speakers, and the attendees. We had 28 speakers over four days, with four-panel and twelve solo discussions. Attendees learned about various topics in relation to business, mindset, personal development, and self-care. I surprised myself by pulling the first-ever WinHers United Virtual Summit together in just six short weeks and managed to get six sponsors to come on board as well.
I love to host events, and have been doing so in my personal life for over twenty years. Deciding to take my experience and use it for my brand was honestly scary because it was a new endeavor, yet it was also super rewarding. I was humbled to have 150 registrants and 75 attendees from four countries show interest in the WinHers United Virtual Summit. Hosting my first summit gave me a glimpse into what I am capable of achieving.

Where do you hope to see your brand in the next 3-5 years?
Some of the things I see in the future for WinHers United are group coaching, a membership community, online self-paced courses, various forms of merchandise, and local chapters across the nation/globe. I have so many aspirations for WinHers United that it scares me! They say if your vision doesn’t scare you, then it’s not big enough. This tells me that I am heading in the right direction.

What advice do you have for the next generation of entrepreneurs?
My advice for the next generation of entrepreneurs is: Give yourself permission to be great! Over the last four years, I have learned that mindset plays such a huge role in being a successful entrepreneur. Many times we talk ourselves out of our greatness due to fear and low self-esteem. If we do not believe in ourselves, how do we expect anyone else to believe in us? This is why we MUST give ourselves the permission we need to be great.

What does being “Pretty and Black Owned” mean to you?
To me being “Pretty and Black Owned” means I am a beautiful Black woman who has decided that I can and will run a business. I have made a commitment to show up for myself and for those that need me, by sharing my talents with the world. I have decided that I want freedom, and my business is how I will obtain the freedom I desire.

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Jakia Cheatham - Myles

CEO/Founder of Pretty Women Hustle Magazine

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