Ms. Jennifer Pink is truly the Ultimate Black Business Strategist. Her passion and dedication to seeing Black Businesses not only compete in the marketplace—but become successful and THRIVE—led her to create Thumbprint Collective.
Thumbprint Collective is a team of Black Biz Strategists who assist Black Business Owners in developing, growing and scaling to their next level. Jennifer and her team bring a fresh and authentic perspective; one that captures brand voices achieves business goals and delivers scroll-stopping content and images. Armed with an additional deep understanding of SEO, analytics, and KPIs; she delivers a strategic approach to businesses that produce data-driven recommendations and improvements.
Ms. Jennifer Pink’s ultimate goal is to ensure that Black Businesses are successful and thriving—not only by competing in the marketplace, not only by monetary gains, but by owning and maintaining their voice, power, and Blackness.
Thumbprint Collective Bio:
We are Black Biz Strategists who assist Black Business Owners in developing, growing and scaling to their next level. We are vanguards at the forefront if the Silver Rights Movement- using our ideas, to grow our wealth, to empower our people.
Our goal is simple; change the trajectory of at least 200 Black Businesses in 2023 through support, strategy and community. It’s simple for us Black Business over Everything!
What inspired the start of The ” Thumbprint Collective”?
I was working as an executive assistant for a therapist. She hired me to take care of customer service, but started asking me to create funnels, logos, marketing, manage social media and so much more. I began to realize that too many Black-Owned businesses were making 6 figures but doing everything on their own. This was preventing them from getting to the next level and a lot of times sustaining their business. So I created the answer to their problems, we stand in the gap between not having a team and hiring a full team internally.
What has been the biggest challenge of running a brand like “Thumbprint Collective”?
The biggest challenge in running a full-service done-for-you agency has been people peopling. Potential clients know they need the service but aren’t ready to listen and do the work. Actual clients know they are missing some of the basics but are not willing to take two steps back so we can build a solid foundation they can grow upon. And staff experiencing life all at the same time. At the end of the day, people just be doing what people do and that is the hardest thing to deal with.
How does The “Thumbprint Collective” impact your specific local community?
So, I’m a California native but have lived in Georgia for the last 6 years. Unfortunately, I put my head down and hyperfocused on the kids I have to raise, myself, and business so I haven’t been outside much. But I have fostered an amazing online community. People that I can lean on in business and in life and people that don’t hesitate to ask me for anything. So they are my community and the impact Thumbprint has been able to make is showing them that we can create businesses and hit 6-7 figures in 2-3 years and still be unapologetically who we are, We don’t have to fit in or transform to be successful.
Where do you hope to see your brand in the next 3-5 years?
I know that in the next 3-5 years we will be a million-dollar brand with an imprint on thousands of Black Businesses. I’m also sure our Black Business Over Everything movement will be nationally known.
What advice do you have for the next generation of entrepreneurs?
My biggest piece of advice for the next generation of entrepreneurs is to figure out who you really are and what you really want to do. I’ve seen too many people get into entrepreneurship to make a buck or because they are tired of a job only to find out how hard it is to make a buck and how easily this can become a job you hate when you don’t build it right. And the key to building it right is building what YOU want.
What does being “Pretty and Black Owned” mean to you?
Being Pretty and Black Owned means being the sexy ultra feminine Black woman I am while still commanding the boardroom and making that schmoney. I no longer subscribe to the idea of having to be like a man in business. You finna get all these curves, all this sex appeal, all this softness while respecting the fact that my mind is my most expensive body part because it can change the trajectory of your business in a heartbeat.
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