Rachael Howourth is an award-winning global sales & business mentor, and Founder of Her Infinite Abundance. Rachael offers her 25+ years of experience in sales, business, and marketing to empower female entrepreneurs around the world to sell their products and services with ease, not sleaze, and to create abundant lives on their terms where anything is possible. She is a staunch advocate that it is never too late to change your life and has helped thousands of people to do just that, by teaching them to step into their power and leverage their expertise to become wildly wealthy.
What Inspired your start into entrepreneurship?
I had a very successful career in the car industry, first as a marketing assistant, where I built up my grassroots skills in client management, sales performance, and business development before joining AutoTrader at 24 years old with an entry-level role in sales admin. Within just 12 months I had climbed the ranks to become Trade Sales Manager for the South West, eventually becoming UK Sales Director.
But it wasn’t all smooth sailing, and my experiences of toxicity in the workplace paved the way for my move into entrepreneurship. As my son Oliver’s first birthday approached, I was summoned to a meeting which meant missing his first birthday party. I realized I was having to choose between my corporate career or my life, and something had to give.
So, in 2016, I left and took a step back to reflect on my next career step. After taking six months to recover from corporate burnout and trauma, I decided to go it alone, and I’ve never looked back!
I leant into my skills in sales and launched a training consultancy for sales, service, and leadership skills, becoming the ‘go-to’ for soft skills and development training in the South West of the UK. From 2016 until 2020, I taught small businesses and high-flying professionals how to sell, how to be a leader, and master resilience and personal effectiveness.
Then in 2020, I launched my first online business, My Sales Mentor, to offer my 25+ years of experience in sales, business, and marketing to female entrepreneurs, helping them to monetize and sell their skills. This rapidly grew and in 2022 I re-branded as Her Infinite Abundance to help elevate women to their next level by learning to sell with ease not sleaze, and to create abundant lives and businesses on their terms.
I now work with women all around the world, and my ‘easy not sleazy’ sales strategies have become renowned in the online space.
I love helping women to monetize their skills and fall in love with selling because let’s be honest, if you have a business but aren’t/ can’t sell then what you really have is an expensive, time-consuming hobby, and we don’t want that!
What obstacles have you had to overcome to get where you are today?
I had a slightly traumatic start in life, my mother attempted suicide when I was nine and I grew up on a tough council estate in the south of England. However, I don’t think this was an obstacle, I always felt loved, and having a challenging start actually was a huge inspiration and motivation to create infinite success in my life.
When I was climbing the career ladder in sales, I came up against some very toxic practices, particularly sexism, and a hustle-hard culture. I remember interviewing for one particular role as a Sales Director in my company, I was knocked back for being ‘too instinctive’ (something that has actually helped me massively get to where I am today and something I see as a real skill in entrepreneurship) and overlooked for a male colleague, after being almost told I would get the job.
I did eventually get that role on the third attempt; tenacity is a fantastic skill to have! But it really wasn’t all it was made out to be, while on the outside it looked like a glamorous high-flying career traveling across the UK, the truth was it was long hours, endless meetings, and hotel rooms. It was when I had my son, Oliver, that I started to think there must be more. Navigating a demanding job and a family isn’t easy, so that was especially challenging. And it was the pressure to choose that eventually led me to follow my entrepreneurial path. And I’ve never looked back!
The obstacles we face simply help us to grow and become the most powerful, successful version of ourselves. Having a positive mindset around challenges is a fantastic way to be, I wouldn’t be where I am today without my journey, and now I’m happier and have more time, more money, and more freedom than ever before. So I’m grateful for the obstacles!
What message of hope do you have for upcoming entrepreneurs?
Do it before you’re ready. It’ll always feel a bit scary, but everything that’s worth achieving involves a few bumps in the road. The secret to success is to enjoy the journey.
There’s a question I’m asked often about whether women can really have it all… and I want to say that they CAN.
However, first, they must decide what having it all really looks like for them. If you want to build a business, build a life that excites you every single day, it’s totally possible. Infinite abundance is not just our business name, it’s a mindset.
My top tips for upcoming entrepreneurs are:
- Trust your instincts – this has always served me well
- Surround yourself with the right people – people who energize and champion you
- Commitment usually beats capability – have tunnel vision on your goals
- Fall in love with sales and know your numbers from the outset – this is the lifeblood of the business and can make or break you
- Make your clients feel like the most important people in your world and they will stick with you for the long term
- Look after your most valuable resources – time, talent, and team
What are your top 3 go-to songs for motivation to keep going after your goals?
Ooh, generally ANYTHING I can dance to.
Strong female voices and lyrics always get me fired up so Beyonce and Rhianna
I also love the 70s vibe, so Candy Staton ‘Young Hearts Run Free
And then I do love ‘Dream It Possible’ by Delacey
What is your definition of a pretty woman who hustles?
To me this means a woman who stands firm in her femininity, rather than conforming to the notion that successful business is done with masculine energy. Hustle implies that hard work and commitment are required to create results, which is absolutely true, but success also gets to be easy when we come from a place of authenticity, simplicity, and playing to our natural strengths.
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