Vianca Mireya is an accomplished, multi-hyphenated, executive in the entertainment industry, embodying the fusion of creativity and business. As the Public Relations Manager for 247 Live Culture, she orchestrates seamless connections between actors, music artists, media personalities, and audiences that sculpt narratives that resonate across platforms. She propels her clients to the forefront of cultural conversations, igniting a dynamic exchange that amplifies their presence and impact.
Simultaneously, as the CEO and Founder of Vision Oasis Entertainment, Vianca’s visionary leadership sets the stage for exceptional talent to flourish. Under her guidance, artists are nurtured to reach their highest potential, resulting in a roster of creatives who consistently excel in the entertainment industry. Her keen insight into market trends and unwavering commitment to artistic integrity make Vision Oasis Entertainment a launching pad for groundbreaking careers. With her guidance, her clients have been featured in critically acclaimed productions, solidifying their presence in the mainstream entertainment arena such as Starz, VH1, BET, Disney, Netflix, The CW, and more.
We had the opportunity of sitting down with Vianca to discuss her start into the entertainment industry, her plans for the future and more:
Can you share with us how you got started in the entertainment industry?
Ever since I was little, I’ve been intrigued with the entertainment industry. I grew up playing many instruments and was always involved in orchestra, band, choir, and other ensembles. While continuing with my love for music, I also gained a love for business and law as well. As I started applying to colleges, I learned about degree programs called Music Business and Entertainment Law which combined all of my loves. In these programs, I was able to continue performing while also learning the behind-the-scenes of what drives the entertainment industry and it was the perfect path for me. During my time enrolled in these college programs, I was determined to break into the industry early. I started researching interning opportunities and networking. While learning from the best in the business and working on different projects, I was promoted to higher positions, gained more responsibilities, and continued to work and build my own personal brand and business. Since I have a background in music performance, education, theory, and production, I can better relate to my clients and artists because I understand what they go through on both the musical side of things and the business side.
What inspired you to pursue a career in both public relations and talent management?
What inspired me to pursue a career in both public relations and talent management is that growing up as a musician, I wanted to still be involved in the industry while also shifting my focus to the business and law side of it. I wanted to combine my passions to bridge the gap between talent and their audiences. For public relations, I loved the idea of providing a platform for talents to convey their narratives and stories.
Talent management appealed to me because it allows me to work closely with artists and creatives while helping them navigate the complexities of the industry and business structures while allowing the artist to work towards their own personal goals. It’s a role that requires a deep understanding of an artist’s visions, aspirations, and challenges.
While combining both disciplines, I developed many new strategies to help elevate my clients’ talent and strategically position them in the media and public eye. This dual approach allows me to provide support by helping them achieve their goals while fostering meaningful connections with their audience and opening the door to new audiences.
As the Public Relations Manager for 247 Live Culture, you play a crucial role in shaping the narratives of artists and media personalities. Could you tell us about some of the strategies you employ to connect talent with their audiences effectively?
Some of my key strategies are making meaningful connections between artists, media personalities, and audiences. I focus mainly on targeted media relations, media and talent events, and harnessing the power of social media. We’re currently living in the digital era and social media is one of the key components in audience and publicity engagement. At 247 Live Culture’s PR Agency, our platform provides our talent and media personalities a direct channel to connect with their audiences and introduce them to new ones.
Could you share a specific project or collaboration with 247 Live Culture that you found particularly rewarding or impactful, and why?
I would say that since I began with 247 Live Culture as an intern during college, being a part of this amazing platform has taught me many things and opened the door to many different opportunities and collaborations. One specific project that I’ve found very impactful recently was working on press for our latest film, “LA Undercover” by 247 LC Films. This was the first time I had worked on PR for a movie and it was a great learning experience. I learned new ways to market, pitch, and connect with many outlets and publications to build lasting business relationships.
On top of your role with 247 Live Culture, you’re also the CEO and Founder of Vision Oasis Entertainment. What led you to establish your own talent management company, and how does your leadership style set Vision Oasis Entertainment apart in the industry?
Being a musician myself, I found myself being more intrigued by the business side of the industry. I founded Vision Oasis Entertainment to give artists a platform to flourish on their own terms. Our motto, “What’s Your Vision?” directly correlates to the needs of our client’s vision for themselves and for their career. My leadership style sets Vision Oasis apart from others by focusing on artist integrity, inclusion, both long-term and short-term goals, and holistic support.
The entertainment industry is known for its fast-paced and ever-changing landscape. How do you stay ahead of market trends and ensure your clients’ success in this dynamic environment?
Understanding and navigating the world of the entertainment industry requires adaptability and diligence. Some key ways I try to stay ahead are by market research, networking, and changing my approach to different scenarios based on previous data.
As someone deeply involved in both the creative and business aspects of the industry, what advice would you offer to aspiring artists and talent looking to make their mark in entertainment?
My advice would be to stay true to your vision and not to let anyone else dictate your direction and outcome. Some artists tend to be afraid to put themselves out there and outside their comfort zone, but truly, that’s exactly what I and other executives look for in this industry. Another aspect is not comparing yourself to other artists. Everyone has their own paths and trying to copy someone else is not effective in the long run.
Could you tell us about any exciting upcoming projects or initiatives that you’re currently working on or planning for the future?
I have many new exciting projects that I’m currently working on and developing. Without giving too much away, be on the lookout to see and hear my indie and mainstream clients on the big screen as well as more live performances, music videos, features, and collaborations with some of the biggest names in the business.
What is your definition of a Pretty Woman Who Hustles?
My definition of a Pretty Woman Who Hustles is a woman who’s not afraid to put in the long hours and effort to make their dreams a reality. Someone who’s not afraid to go outside their comfort zone to learn new things despite what people say. Someone who knows what it takes to achieve their goals and to remain teachable. The entertainment industry is a forever-growing and changing business structure. From technological advancements, consumer demand, digital marketing and data analytics, and social and cultural trends, it’s important to stay flexible and true to yourself despite what’s going on around you. Don’t be afraid to fight for something that’s important to you and remember that dreams don’t happen overnight. It takes hard work, diligence, and drive.
Vision Oasis Entertainment: @vision.oasis
247 Live Culture: @247liveculture