She’s Pretty and Black Owned: Meet Tyeasha “TY” VanBuren
Tyeasha “Ty” VanBuren, also known as Ty Wonder, is a dynamic force in the world of entertainment and media. As the brilliant mind behind TyChi Productions LLC and The Muse Experience LLC, Ty has carved her path as a multi-media editor and producer, filmmaker, award-winning and nominated podcaster, and a true entertainment entrepreneur.
From her early days as a Musician in the United States Marine Corps, Ty’s love for music and creativity has always been evident. Even as a child, she found herself exploring various artistic avenues, playing musical instruments, acting in stage plays, and even crafting imaginative movies with her toys. Her inspiration came from legendary figures like Spike Lee and Timbaland, who ignited her passion for movie and music production.
Ty’s journey to fulfilling her dreams wasn’t without its challenges. After exploring different careers, she enrolled in Full Sail University for Entertainment Business, where she earned her bachelor of science degree in 2015. Still driven by her love for music and video production, Ty pursued audio production and received a certification from Full Sail University in 2018. And she didn’t stop there; currently, Ty is working towards a degree in Marketing from Strayer University.
Combining her background in business and marketing with her audio and video expertise, Ty possesses a unique eye for productions that leave lasting impressions. With Ty, clients feel like the VIPs they truly are, as she excels in helping small business owners shine and capturing awe-inspiring, memorable moments. Beyond her accomplishments in the entertainment industry, Ty has also blazed trails in the fitness world. Becoming the first African-American master trainer for an international fitness brand, POUND Fitness, she eventually Experience LLC. groundbreaking founded The Muse initiative empowers women to embrace their natural sensual movement and discover their highest levels of fitness and wellness.
Traveling across the southeast, Ty has been educating and inspiring women through this innovative program, leaving a positive impact wherever she goes. Ty Wonder’s brand revolves around being a “woman of many wonders,” and she truly embodies it. Her long-term goal is to empower women, especially mothers, to find their voice through media, entrepreneurship, and sensual movement. Known for her relatability and commitment to excellence, Ty aspires to make TyChi Productions the ultimate destination for dreamers to “goal dig” and achieve wonders. At the heart of her journey accomplishment: lies her most significant being the filmmaker, photographer, proud mother of a budding drummer, and actress affectionally known as “Mini T.” Ty’s passion for empowering women and leaving a lasting legacy of creativity shines through every aspect of her life.
What inspired the start of your brand?
I have two different brands: TyChi Productions and The Muse Experience. They both share the same heart and roots of empowerment. I was inspired for both by all of the amazing people I’ve met who do extraordinary things but don’t recognize how incredible they truly are. It has been my mission to help them change their lives and the lives of others.
What has been the biggest challenge of running a brand like yours?
The biggest challenge of running empowerment brands is staying encouraged myself. I’m the one everyone comes to fill their glass and encourage them. I’ve had to learn how to remind and encourage myself, even when I feel like my tank is deficient, and keep going
How does your brand impact the community?
TyChi Productions focuses on launching and spotlighting new small business owners and ‘goal diggers’ (people with big dreams) brands every day. Ninety-eight percent of the goal diggers I work with have brands that focus on healing and teaching the community. The Muse Experience helps women find their highest vibration through the power of sensuality and movement, which raises their self-esteem and facilitates women being their best selves for everyone around them.
Where do you hope to see your brand in the next 3-5 years?
In the next 3-5 years, I plan to be the name synonymous with being the master goal digger who has helped thousands of goal diggers reach their goals, making all of their dreams a reality.
What advice do you have for the next generation of entrepreneurs?
Don’t be afraid of a pivot shift. A calculated shift can take your business from good to great! Every big business you patronize, often (Amazon, Apple, Lowe’s, etc.), all had huge pivot shifts that helped their business thrive and stay relevant.
What does being “Pretty and Black Owned” mean to you?
Pretty and Black-owned to me means owning every aspect of my ‘Black girl magic’ unapologetically. It means never dimming my light or shrinking myself and owning the space I’m in.
Social Media Handles
IG & TikTok: @IAmTyWonder
Website:
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