El Moon is a pioneering force in the beauty industry, blending expertise in esthetics with a passion for enhancing natural beauty. With a background as a licensed cosmetologist and esthetician, El has honed her skills over years of experience, becoming a three-time certified lash and brow artist.

Her journey into the world of lash extensions began in 2010 when she was captivated by Jennifer Lopez’s mention of lash extensions on the red carpet. Inspired by the transformative power of lashes, El realized her calling to bring out the natural beauty of her client’s eyes.

As she delved deeper into the world of lash extensions, El recognized a common issue among her clients – many had fine and weak natural lashes, necessitating breaks from extensions. Determined to find a solution, she identified a gap in the market: a vegan, eco-friendly serum that could promote lash growth without compromising the integrity of lash extensions. Thus, krēm Lash and Brow Serum was born.

Driven by her vision of empowering women to embrace their natural beauty, El developed krēm Lash and Brow Serum to not only enhance lash and brow growth but also to strengthen and nourish existing hairs. Her innovative approach combines science and beauty, offering a solution that caters to the needs of lash extension enthusiasts while promoting the health of natural lashes and brows.

El Moon’s dedication to quality, innovation, and customer satisfaction has cemented her reputation as a trailblazer in the beauty industry. With krēm Lash and Brow Serum, she continues to redefine beauty standards, one lash at a time.

We had the opportunity of sitting down with El to discuss going beyond the extensions and how her vision is Revolutionizing Lash and Brow Care.

Could you walk us through your journey into the beauty industry and what inspired you to specialize in lash extensions?

I remember as young as four years old I was always inspired by beauty, beautiful people, jewelry, fashion, and art. I was watching the red carpet on television 11 years ago and they were interviewing a well-known A-List celebrity what caught my attention was when she was being interviewed, they didn’t ask what she was wearing. They looked into her eyes and were floored by how amazing her lashes looked. She then began to explain it was a process called lash extensions and the lash artist applied a mink lash on each of her natural lashes. This is where my curiosity was sparked and how my obsession began!

How did your background as a licensed cosmetologist and esthetician contribute to your expertise in lash and brow artistry? 

As a beauty expert, I see faces in a different light and I began to explore the concept that the eyes are the windows to your soul and the brows are the frame of the face.  So I decided to niche my expertise specifically to framing the face to enhance each client’s natural beauty.

What challenges did you encounter when first starting, and how did you overcome them?

I believe that because I have stood in my purpose, the universe opened doors for me to give my gift to the world. I didn’t have a tremendous amount of challenges because I was on my soul path. The challenges were to show up as my best self with every client, to educate myself through years of hands-on work with a diverse clientele, and to learn from my mistakes in running my own business by evolving and getting better every day. Because I was aligned with my purpose, I enjoyed every minute of these challenges.

Can you share more about the specific needs and concerns of your clients that led you to develop krēm Lash and Brow Serum?

Throughout my journey as a lash artist, I discovered that approximately 80% of my clients had fine and/or weak lashes. Additionally, they desired lash extensions despite having brittle lashes. Most serums have oils that disrupt the retention of the lash extension. I saw the need to create a product derived from plant extracts to address the promotion of lash density, growth, and then length guaranteed and in that order. I wanted my clients’ lashes to be naturally strong while also being able to use my product on their lash extensions. My product is for the woman who wants to experience her lashes and her lash extensions in health and abundance over time.

What sets krēm Lash and Brow Serum apart from other products on the market, and how does it address the common issues faced by lash extension enthusiasts?

I’ve combined both a lash and brow serum for convenience. My product is 100% vegan and cruelty-free. krēm Lash and Brow serum can be worn on both natural lashes or with lash extensions to treat, protect, and enhance the growth of both lashes and brows. My product is for the modern woman who is delegating her life and enhancing her beauty using quality products she can trust.

Could you elaborate on the science behind krēm Lash and Brow Serum and how it promotes lash and brow growth while maintaining the integrity of lash extensions?

The krēm Lash and Brow Serum is thoughtfully formulated with bioactive compounds such as Panax Ginseng and Ginger Extract, which stimulate the hair follicles to enhance the natural growth cycle. Peptides, specifically Tripeptide 1, act to reinforce and volumize each strand, essentially providing the structural building blocks for more robust hair. As for lash extensions, the serum is carefully balanced to nurture the natural lashes without compromising the adhesive, ensuring both enhancement and health coexist beautifully.

What are your plans for expanding the krēm brand and further revolutionizing the beauty industry?

We’re on a mission to not just expand but to evolve the krēm brand, tapping into the heart of innovation and convenience with each step. Our roadmap includes joining cutting-edge biotechnology to create even more potent, sustainable beauty solutions. We plan to produce a full lineup of serums that are as kind to the environment as they are effective. We’re talking about a wave of new formulas that work wonders, feel incredible, and uphold our commitment to vegan, cruelty-free beauty. It’s all about raising the bar for what consumers expect from their beauty products while giving them something they can feel good about. 

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