It’s The Marketing For Me: 5 Ways to Market Your Business in 2021

Photo by **Christina Morillo** from **Pexels**

With so much advertising and marketing right in our face on a regular basis, you need to understand the best ways to stand out and get in touch with your unique consumer base. By exercising one or more of these marketing approaches, you can bet your dollar these tips are bound to bring in clientele to your business.

Here are 5 ways you can market your business in 2021:

Social Media is Your Best Friend! The pandemic has caused consumers to rely on the digital realm to stay connected with one another. In this digital age, connecting with your consumers via social media has become easier than ever before. Customers can get to know more about your business and brand all at the click of a button. Try marketing yourself on online platforms such as Facebook, TikTok, Instagram, Twitter, LinkedIn, Pinterest, Clubhouse, Reddit, you name it! Find your community that best suits your brand and promote yourself to attract the kind of sales and consumers your company needs.

Email Marketing. By sending out personalized call to action emails, you are recognizing your seasoned consumers all whilst attracting new. What services can you provide to the clients that have already invested in your brand, and how do you get new customers enticed in signing up to your businesses’ newsletter? Email marketing is a great way to keep your customers engaged and updated, while also reminding them their continued support is appreciated.

Word of Mouth. Good ol’ faithful. People want to see real life experiences and know what to expect when they are shopping with your business. Referrals and reviews on the services your business can provide, give people insight on the kind of service they can look forward to. The more ratings and reviews, the more attraction your business can get. Tell somebody to tell somebody, word of mouth is the gift that keeps on giving.

Network, Network, Network. Collaborate with other brands and businesses that share the same interests. By connecting and reaching out with other brands, you’re working together to put each other on and sharing your clientele. Maximize your marketing and reach by teaming up and working together. It’s a win win for everyone!

Coupons, Giveaways, and Deals. Working for free or for less than what you’re worth isn’t always fun but look at the long term goal: it’s worth it! Think from a consumer mindset: clients are hesitant to pay full price for services they aren’t certain of. By offering discounts or giveaways, you are giving customers an incentive to try out your services/products for the low, and exposing them to the quality and work they can look forward to. Once hooked, they will have no problem paying full price or continue investing in your business.