Meet Eugenia Davis, a Dallas Texas native, is the Owner of up-in-coming cosmetic brand, Dymanz Glaze and self-published book author. Dymanz Glaze, headquartered in Dallas, offers a full line of high pigment and cruelty free lip glosses designed to compliment every shade and tone. In addition to serving the cosmetic industry with a bold new take on “shades for every shade”, Eugenia has also published a new e-book highlighting her mental health awareness experience in, Therapy Saved My Life. Since its debut in December 2020, the e-book has achieved raving 5-star reviews from customers ranging across the country. By inspiring every individual to seek mental health support, Eugenia hopes to empower the role of self-care within every lifestyle and reduce the stigma associated with seeking guidance. Through her story, Eugenia wants to encourage others that it is never too late to start over with a little help.
Why is your business a business to watch in 2021?
Dymanz Glaze is dedicated to making people feel beautiful and push them out of their comfort zone with bold metallic shades and that’s something I want women to experience.
How did 2020 change your business? Was it for the better?
My business started during the pandemic so it was challenging to make people feel like beautiful was still possible, even though we were all stuck inside. The pandemic made it easier through social media to build that audience.
What lessons did you learn in your business in 2020?
The power of social media made a huge impact on building awareness of Dymanz Glaze. You had to be creative because of the limitations of events or social interactions. You couldn’t simply go out handing samples or attend expos, so it required me to adapt and work quickly with expanding my audience digitally.
What kind of impact do you want your business to leave on your client or customer?
I want my customer to feel beautiful and feel like they discovered something new with my products. Many people feel like certain colors and shades are not for them and I’m here to prove that they are.
When did you realize entrepreneurship was right for you?
I realized entrepreneurship was the right space for me after having difficulty finding products that complemented my deep skin tone. I wanted other women to feel empowered in their looks, not hidden, so I designed the line to compliment every shade and tone. Since then, we’ve grown the brand and consistently receive positive feedback from our clients on how confident they feel with our lip colors.
What would you say is your most driving motivation to keep doing what you do?
My children are what drives me in every aspect of my life and business. I am a proud mom of three beautiful daughters, so it’s important for me to show them that you can do anything.
Did you have any life-changing experiences that put you on the path that led you to be doing what you’re doing today? Tell me about them.
I didn’t start wearing lipstick until I was 26, I was very much one of those “oh my lips are too big or that color isn’t for me” personalities. I had to see that I was wrong and too often I hear beautiful people make comments like that. We want to change that concept and through my line, I wanted to show people that those things are not true. You are beautiful no matter your shade or size of your lips.