Hair loss in women is more common than most people realize. Alongside cancer patients, women can lose their hair from hormone imbalances, traction alopecia, and more. COVID-19 has also created a rise in hair loss in women. People recovering from the virus and the increased stress levels have caused much more hair shedding.
Nikia Londy is the owner of Intriguing Hair, a hair salon and one-stop solution for consumers to purchase high-quality hair extensions, wigs, and hairpieces. She has also made it her life’s work to help women who suffer from hair loss.
For those who suffer from alopecia or cancer, Intriguing Hair offers non-surgical hair replacement solutions such as cranial prostheses. Intriguing Hair is a part of a network of about 100 insurance companies to help customers cover the cost of their hair replacements. They also have a medical reimbursement plan that helps those with hair loss be partially or fully reimbursed through their health insurance company.
Nikia is a member of the American Hair Loss Council and hopes that through the services Intriguing Hair provides, clients have a renewed sense of faith, confidence, and style.
What inspired the start of “Intriguing Hair “?
I believe the concept of intriguing hair has been with me for most of my life. Since a young girl maybe 5-7 years old, I have always loved hair, especially hairpieces. My first job in the hair industry was in a hair augmentation facility. This was crucial to putting this concept, which lived within me and gave it a home that could exist.
What has been the biggest challenge of running a brand like ” Intriguing Hair “?
The biggest challenge in running Intriguing Hair is remembering to have a balance. One individual is unable to do everything. It’s a 24-hour job that requires dedication and delegation. The hair industry is profitable, but you also need time for yourself and your family and friends.
How does “Intriguing Hair ” impact the community?
The biggest impact of Intriguing Hair is helping all women look and feel their best to exude confidence. We have several target consumers. The first were African-American women. When we started, we wanted to have a high-end one-stop solution for professional African Americans to buy high-quality hair extensions and wigs, including installing, coloring, and tailoring them by certified hair extension specialists. Being one myself, I was tired of going to the salon and spending the whole day at the location. As we grew, women of all ethnicities who experienced medical hair loss began to shop with us. They also wanted this professional high-quality standard in a private setting, which we already had. Today, we are focused on being an ally and resource for trans women.
You recently joined the American Hair Loss Council, can you tell us about the work you are doing through this organization?
My work with the American Hair Loss Council focuses on women experiencing medical hair loss. This can be due to a lifelong illness, such as Alopecia, or someone recently diagnosed with breast cancer who will undergo chemo treatments. I am there to be an advocate, educator, friend, and/or partner throughout their personal journey. The women I have met are extremely resilient, and my experience with this organization has given me a deep appreciation for everything in life.
Where do you hope to see your brand in the next 3-5 years?
Expansion and growth. Entering new markets and inspiring black and brown individuals that you can create something big from nothing.
What advice do you have for the next generation of entrepreneurs?
The advice I have for the next generation. Is to be fearless, that is, to do the things that make you uncomfortable. Enjoy the journey we live at a time when social media makes people believe you will have instant success. This is not the norm for most companies. Legalize your business to enjoy the benefits of doing business the right way. Finally, look beyond your personal network for partners and customers.
What does being “Pretty and Black Owned” mean to you?
Being pretty and black-owned means showing up as your best always. Even when you don’t feel your best. Giving a 100% at all times.
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