Meet CEO Kevia Jones

Kevia Jones, founder of the new age of skincare and wellness brand; The Executive Sweet, a high performance luxury line of hemp – skin and body care products boasting clean crafted, and vegan ingredients curated for a clean and desirable lifestyle.

The Houstonian health and wellness expert was compelled to transform her life after suffering personal experiences and battle with anxiety, insomnia and struggles with her mental health. Jones decided to take control over her own healing process. Her health and wellness became the top priority. Mindfulness, living intentionally, body awareness and alternative medicine helped save her life and revealed itself as her purpose to assist others in doing the same. Dedicating her time care into a household brand.

The Executive Sweet brings awareness of the benefits to taking an alternative approach for not only your mental health, but your overall wellness. Consiculoy crudated hemp products with clean ingredients, cruelty free and vegan. 

How long have you been in the health and wellness industry? What inspired your start?

My journey started six years ago. My personal journey with my health and wellness inspired the discovery of my purpose in this industry.

Tell us about your brand, The Executive Sweet, what motivated the name?

I remember working in Corporate while trying to navigate my mental health. At that time I was taking several medications that were supposed to help manage but only made matters worse. I wanted to know why I was not being afforded the option to enjoy the sweet things in life while climbing the ladder as an Executive. I embarked on a lifestyle change that created balance in work and life. The Executive Sweet.

Why alternative medicine? Please share the benefits of having an alternate approach to health?

Why not alternative medicine? Nothing else has proved that it works effectively without causing harm. Taking an alternative approach has allowed me to be able to live a fulfilling life. It allows you to have the option to be more in control of your lifestyle and that is something that is taken for granted.

What products do you currently offer with The Executive Sweet?

We currently offer natural, vegan skincare and beauty products. Our products range from body butters, facial skincare, linen spray and infused candles. Each product is infused with CBD tincture. We also create daily journals. Our most recently released journal is, “Dear Anxiety, F$$$ Off”.

You have experienced a great amount of growth within your business, can you share your hopes for the next 3-5 years?

There’s so much that I want to create for others. In the next 3-5 years I want to take our signature event “SoulFood Session” around the world and share space with like minded people. I want to continue to create elevated experiences that allow people to be intentional about living a fulfilling life. I want to improve and extend our skincare and beauty products to provide a conscious experience when maintaining your beauty regimens.

What is your definition of a Pretty Woman Who Hustles?

My definition of a Pretty Woman Who Hustle is a woman who loves herself as is but values herself enough to continue investing in her mental, physical, spiritual, emotional and financial progress.


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CEO/Founder of Pretty Women Hustle Magazine
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