As a Personal Brand & Marketing Coach, Author, Speaker and Founder of Women of the World Network®, Elle Ballard helps multinational women build and promote their unique brands while staying true to her individuality and uniqueness.
You are a successful Personal Brand and Marketing Coach. Share your background.
I am originally from Kazakshtan. I moved to the US 20 years ago. My professional background is marketing, I worked for couple of different companies helping them market software products nationally and internationally. Then I got tired of marketing tax software products and wanted to do something that talked to my heart and to who I am, a multinational woman living in the US. That is how Women of the World Network® was born.
Tell us about the strength of the Women of the World Network® (WOTWN).
We attract professional, authentic, heart-centered women. Diversity is another one. So, our strengths are our diversity, authenticity, and heart.
What are the differences from other groups?
We focus on holistic development of our members combining personal fulfillment and business growth, I like to call it Freedom & Fulfillment (F&F) as opposed to other groups that focus on business development and partnerships. We believe our lives and what we do are inseparable, so we like to focus on the whole picture.
Share the benefits for members.
Embracing different cultures and supporting women entrepreneurs while highlighting Her difference, Strengthen to Thrive on-demand training available lifetime for Strengthen & Thrive members Power Hours: Soulful (fulfillment focus) and Worthy (business focus) Lots of speaking opportunities for members including regional meetings and expos Participation in all of our regions, Participation in our E-Academy (service-based business) or Marketplace (for product-based business)Every 1 in 2 members forms partnership many of those are multiple Diverse community of heart-centered women
What trends are you seeing?
Sometimes we get overwhelmed in our daily lives with what we want to do and what to focus on, we help women find that passion, focus, and therefore fulfillment doing what she loves, at the same time helping her build that business through forming partnership in our community. This woman could be someone who moved to a new place, country, going through life transitions or just a mother who wants to do something meaningful now that her kids are older.
Tell us about the Women of the World Network® Money multi-author book series.
We have published 2 multi-author books that became international bestsellers in several countries and that feature amazing stories by women from different countries. Our first multi-author book is Women of the World dedicated to women stories and life journeys. Our second multi-author book is Recipe for Body, Mind, and Soul that includes not only recipes for life but also recipes for kitchen. We are working on our third multi-author bestseller dedicated to Women and Money that will be published in Spring 2023.
What has been the greatest lesson you have learned as an entrepreneur?
Staying focused on where I am going and my vision, no matter what is happening today, reminding myself that new day brings new opportunities. As an entrepreneur, it is important to stay focused on that vision and why I started this business in the first place. There are a lot of daily tasks and to do lists that keep us busy, just being busy is not enough, we need to focus on what can help us keep moving towards that vision.
Tell us about your podcast, Mix and Melted with Elle Ballard.
We just recently launched our podcast where we share stories of women from our community. New episode is released every week, we have monthly interviews three times every month and one business related tip monthly as well. Check out our new episodes here: https://women-of-the-world-network.mykajabi.com/podcasts/mixed-and-melted-with-elle-ballard