Dr. Fatima Robertson is an industry expert on surgical correction of teeth, gums, and underlying bone diseases. She is more than just a healthcare professional. Like many other women, she wears multiple hats. A mom, Digital creator, wife, doctor, business owner, serial entrepreneur, speaker, comedienne, and self-proclaimed fashionista.
With nearly 79k followers on Instagram and Tik Tok, she uses her platforms to influence and empower her followers with oral health education and motivational messages with great humor.
What inspired the start of “Fatima Robertson, DDA, PA.” ?
I’ve wanted to be a dentist since I was 15 years old. After finishing dental school and residency, I decided to move to Texas with my family and begin my career with a dental corporation. It quickly became apparent that I wasn’t going to be able to practice the way that I wanted to practice. After some soul searching and financial preparation, I launched my practice in partnership with a dear friend.
What has been the biggest challenge of running a brand like ” Fatima Robertson, DDA, PA. “?
The biggest challenge about running my brand is avoiding burnout. A lot of time and dedication goes into running and maintaining my brand. I’ve found that I have to outsource multiple responsibilities to make my life easier. Without partnerships and collaborations, I’d not be able to keep up with the daily activities required to run my brand.
How does “Fatima Robertson, DDA, PA. ” impact the community?
My brand impacts the community by focusing on what I’d like to call “#fortheculture”. I specifically use this hashtag to promote educational content that focuses on those that experience disparities in healthcare. For example, people that historically don’t visit the physician won’t know that they may have undiagnosed hypertension. They may not be aware of the impact that it has on their life and how to modify their lifestyle with diet exercise and medication.
I find that educating with humor regarding the overall health of a person is most beneficial to those that follow me.
Where do you hope to see your brand in the next 3-5 years?
I hope to see my brand grow in the direction of TedTalks, media engagements, guest appearances on morning talk shows, etc. If I’m being honest, I’d like to become the next Dr. Oz, but with a little more melanin and flare.
What advice do you have for the next generation of entrepreneurs?
I’d tell all first time entrepreneurs to know the end from the beginning. Decide when you’re going to retire and formulate a plan to do just that from the beginning. It’s so important for first generation entrepreneurs to not only have an idea and start a company, but to know that there are only two ways you’re getting out of your business. That’s face up or face down. You’d prefer it to be face up with a solid plan that you’ve executed over the course of the lifetime of the business.
What does being “Pretty and Black Owned” mean to you?
To me the phrase being “Pretty and Black Owned” is simply a vibe that you display. It’s being authentic and comfortable in your own skin. It’s not changing the style of your hair or dialect to make someone else comfortable. It’s showing up to the party uniquely as you.
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