Yolanda Brooks, a dedicated and hardworking individual, wears multiple hats as a mother, wife, entrepreneur, and what many recognize as a true boss. Born and raised in Dallas, Texas, Yolanda’s journey was deeply influenced by the impactful work of her mother. The challenges she faced during her upbringing served as powerful motivators, propelling her to overcome obstacles and ultimately establish her boutique.

Under the name GoPrettyBoutique, Yolanda has created a brand that goes beyond fashion; it’s a celebration of curves and a platform for empowering women. As a fashion enthusiast and a mother of two girls, she understands the struggles many face in finding clothing that embraces wider hips and a slim waist. With a mission to address these common challenges, GoPrettyBoutique offers a range of trendy and inclusive designs that prioritize both comfort and a flattering fit, catering to women with diverse body shapes.

Yolanda’s vision extends beyond just fashion. Through GoPrettyBoutique, she aims to highlight the significance of representation and inclusivity, especially for women of color. Her brand stands as a testament to the belief that women should confidently showcase their curves, embrace their unique identities, and actively contribute to redefining fashion standards.

In Yolanda Brooks’ story, resilience, determination, and a commitment to celebrating individuality come together to create a brand that not only provides stylish clothing but also fosters a sense of empowerment and inclusiveness for women from all walks of life.

We had the pleasure of sitting down with Yolanda to discuss her journey into entrepreneurship, balancing motherhood and business and so much more:

What inspired your start into entrepreneurship?

I’ve always looked at entrepreneurship as being my own boss, making my own hours, doing what I love and most importantly the freedom to make my own decisions. 

How do the challenges you faced during your early years continue to shape your perspective as a businesswoman?

Those initial hurdles faced during my early years instilled resilience, adaptability, and a problem-solving mindset. They serve as a constant reminder that overcoming obstacles is an inherent part of entrepreneurship, reinforcing my commitment to navigating challenges with determination and finding innovative solutions. These early experiences have cultivated a proactive and forward-thinking approach in steering GoPrettyBoutique towards sustained growth and success. 

What motivated you to create today GoPrettyBoutique, and how did you come up with the concept for a brand that celebrates curves and empowers women?

I wanted something that makes a woman feel beautiful, confident & strong whenever or wherever they step out into this world. I would like my fashions to accentuate the curves of every woman of color. I want them to be able to look in the mirror and feel good about themselves wearing my fashions. Which is why I felt that GoPrettyBoutique was the perfect brand to empower my beautiful women.

In what ways does GoPrettyBoutique go beyond being a fashion brand and serve as a platform for empowering women?

It goes beyond being a fashion brand because it allows women to embrace their unique styles, they get to show their feminism, they get to dress sexy while still promoting their self- worth.

As a fashion enthusiast and mother of two girls, how has your personal experience influenced the designs offered by GoPrettyBoutique, particularly in addressing the challenges faced by women with diverse body shapes?

As a fashion enthusiast and mother of two, my personal experience has driven GoPrettyBoutique to address the challenges faced by women with diverse body shapes. I understand the importance of comfortable yet stylish clothing for women, especially mothers, and this influence is reflected in our thoughtful designs

Your brand emphasizes empowerment for women. How do you see fashion playing a role in fostering confidence and self-expression?

Fashion plays a crucial role in fostering confidence and self-expression. GoPrettyBoutique aims to empower women by providing clothing that not only compliments their curves but also allows them to express their unique style, helping them feel confident in their own skin.

What impact do you hope GoPrettyBoutique has on women who may have felt underrepresented or struggled to find clothing that embraces their unique body shapes?

We hope GoPrettyBoutique becomes a source of empowerment for women who may have felt underrepresented or struggled to find clothing that embraces their unique body shapes. Our inclusive range of products is designed to celebrate diversity and encourage women to embrace their individuality.

In what ways do you actively work to ensure that your brand reflects and celebrates the diversity of women from different backgrounds?

We actively work to ensure that GoPrettyBoutique reflects and celebrates the diversity of women from different backgrounds by incorporating a wide range of styles, sizes, and designs. Our goal is to make every woman feel seen and catered to.

Can you share a specific moment or challenge that tested your resilience and determination, and how you navigated through it?

Every challenge has been an opportunity for growth. A specific moment tested our resilience when securing quality materials became challenging, but through determination and resourcefulness, we found alternative suppliers, ensuring the continuity of our vision for GoPrettyBoutique.

How do you envision GoPrettyBoutique fostering a sense of community among its customers?

GoPrettyBoutique fosters a sense of community among its customers through engaging social platforms, exclusive events, and a personalized shopping experience. We encourage women to share their stories and style journeys, creating a supportive community.

Are there changes or trends in the fashion industry that you would like to see, particularly regarding diversity and body positivity?

We aspire to see positive changes in the fashion industry regarding diversity and body positivity. It’s crucial for the industry to embrace and celebrate all body types, and we hope to contribute to this positive shift. 

Looking ahead, Where do you hope to see GoPrettyBoutique in the next three to five years?

In the next three to five years, we envision GoPrettyBoutique as a go-to destination for inclusive and empowering fashion. We aim to expand our product line, reach a broader audience, and continue fostering a community of confident and stylish women.

What is your definition of a Pretty Woman Who Hustles?

 A Pretty Woman Who Hustles, in our view, is a woman who embraces challenges with grace, determination, and style. She embodies resilience, works towards her goals, and inspires others on her journey.

Connect with Yolanda Online:

https:www.facebook.com/goprettyboutique

https:www:instagram.com/go_pretty_boutique

https:www.tiktok.com/@goprettyboutique

Website:www.goprettyboutique.com