Pretty and Leading in 2020: CEO Sheena Morgan

Combine tenacity, passion, and leadership, and you have Sheena Morgan. For more than 20 years, Sheena has helped small, minority and women owned business owners realize their leverage and unleash it through strategic plans and strategies that support healthy, holistic, and solvent growth.

For Sheena, watching entrepreneurs realize their potential and leverage it to build their dream, is the most rewarding part of helping her clients.

Prior to launching her business, Lengo, she gained experience in the supplier diversity and minority certification industry as the Executive Director of the South-Central Texas Regional Certification Agency (San Antonio) and the North Central Texas Regional Certification Agency (Arlington). She went on to oversee the supplier diversity program for the largest natural gas provider in the nation, Atmos Energy.

She has been featured in the Dallas Weekly, CVM Solutions, and has spoken at several industry events, including American Contract Compliance Association (ACCA)- National Training Institute, American Minority Advisory Council (AMAC) – Annual Business Diversity Conference, Southern Gas Association (SGA) – Annual Conference, and DFW Minority Supplier Development Council – ACCESS.

Outside of the office, Sheena enjoys spending time with family, cooking, and traveling. She is very active within her community and has served as Chair of the Planning and Zoning Commission for Glenn Heights, TX (2017-2020) as well as sitting on various community boards.

Her philosophy for life is simple, you must celebrate the milestones as you prepare for the road ahead. Taking the time to fully appreciate the wins is what fuels you for the journey!

PWH: Who is Sheena Morgan in five words? 

SM: Tenacious, Galvanizing, Intuitive, Passionate, Altruistic   

PWH: What inspired your choice for entrepreneurship? 

SM: Answering the call and responding to need is a part of my make-up.  My choice of business consulting was inspired by my passion for the small business owner.  Bridging the gap between opportunity and leverage is paramount for all small business owners, and all too often access to the resources and leverage is intangible.  I decided to assemble systems and proprietary models to help entrepreneurs, and those considering business ownership, develop the necessary business acumen to become proficient and capable of building the legacies of their dreams.  

PWH: What services does Lengo provide?

SM:  I tell people we do 3 things well:

·         Start-up and venture strategy design – Figuring out how to launch your business or take your venture to the next level can be overwhelming. All this talk about finding your target audience, penetrating the market, growing your capital, and pivoting in the market can keep you at a standstill, figuring out what to do next. These strategy calls are designed to give you expert advice and clarity for creating your success strategies.

·         Competitive advantage business plan development – Develop your value proposition and discover what sets you apart from the competition. Your competitive advantage can be the positive differentiation that strategic partners and investors are looking for. Take your basic business plan to a new level. Incorporating critical components of your market analysis, value proposition, and industry position you will be guided each step as your competitive strategies are designed.

·         D/M/WBE certification – Gain access to multi-year contracting opportunities. Minority, Small, Women-Owned, and Disadvantaged Business Enterprise Certifications are the key to setting you apart from the competition and providing access to diverse spend opportunities with corporations and government municipalities.

PWH: How has your business remained relevant during this 2020 pandemic? 

SM: The pandemic has been positive for my business.  With the swell in startup small and minority businesses and emphasis on diversity & inclusion initiatives, we have seen a 77% increase in revenue over the last 3 months. We formally relaunched our Leverage Unleashed Master Class focused on start-up strategy development. It is a 12 month – guided system where our clients are walked through each stage of business development. Ultimately resulting in a competitive advantage business plan and launch strategy with an implementation plan. It is our hope that we can move hustles to enterprises and quick fixes to legacy & financial independence!

PWH: What are five things 2020 has taught you in regards to business?

1.      Business Plans are Essential – so many people have lost their businesses because they didn’t have an initial plan let alone a contingency plan for situations such as the ones we are seeing now. If you have a plan you need to update it every 6 months and if you don’t have one, you need one!

2.      Strength in Numbers – your financial wellness is critical to your success and it is the key to your survival.  It’s not enough to have cash on hand.  Businesses must diversify and hold collateral.  Securing leverage such as a LOC or loans is business 101 and without a financial strategy, you are leaving leverage on the table.

3.      Anticipate & Breathe – there is so much opportunity out there now.  With new businesses opening every day and corporations becoming more aware of their lack of diversity initiatives, minority business owners have a chance to capitalize and scale significantly.  However, as much as we are anticipating the next great opportunity, we must learn to take a beat and breathe.  Think through the situation and the total impacts it will have on your overall plan. 

4.      Women Lead, Women Change, Women Execute – women business ownership is 40% of total business ownership and we keep shattering ceilings with each closed deal, sale, and transaction. Yeah, we’re bad!

5.      Rebrand with Purpose – rebranding is a reality for a lot of businesses.  However, rebranding is not necessary if you aren’t making a significant change to your services or company name.  In our case, I included diversity certification (which I had always provided) to my formal list of services and wanted to demonstrate a linking and correlation of all my services.  Thus, the new logo and clean fonts. Make sure that rebranding makes sense because if it doesn’t it could significantly impact your current brand awareness.

PWH: Lastly, What is your definition of a Pretty Woman Who Hustles? 

SM:  A woman that defines each step she takes with poise, class, ferocity, beauty, spirituality, and plans greatness with the intention of impacting others. 

Connect with Sheena and Lengo Focus online

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Jakia Cheatham - Myles

CEO/Founder of Pretty Women Hustle Magazine

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