DoubleSS Apparel is where fashion meets social responsibility, inclusion and mental health awareness. Our pieces speaks to the real emotions that are supporters feel every single day. We have partnered with a Champion™ Brand vendor which ensures that are pieces are of great quality. We say what everyone is thinking and our consumers are pushing to Live In Their Truth.
What inspired your to start your business?
I was diagnosed with Bipolar Disorder when I was 14 and I spent the beginning of 2020 battling Breast Cancer in the middle of a pandemic. Due to COVID-19 I was alone because my family wasn’t allowed to visit. This brought me to a deep state of depression and when I made it out Cancer free I was determined to live my life on purpose and with purpose. That purpose is to elevate the Black and LGBTQ community.
How did 2020 change your business? Was it for the better?
2020 showed me there is no better time than now to elevate my way of thinking. I rebranded everything about me and that created DoubleSS Apparel. It was definitely for the better. I now have a clear vision and a means to accomplish my goals.
What lessons did you learn in your business in 2020?
You are you brand, there is never the perfect that to start, and you just live in your truth.
What kind of impact do you want your business to leave on your client or customer?
I want my clients to simply LIVE !
About the Founder
Canecia “Nee Baby” Boyd born the youngest of five siblings in Nuemberg,Germany is a Stand-Up Comedian, Brand Influencer, Fashion Icon and Mental Health Advocate.