Lady Tiffany Nicole is a media magnet called to help entrepreneurs cultivate their gifts and penetrate their market through the ministry of TV and radio.
A woman sold out for God, she has devoted her life to uplift, encourage and support all who cross her path. Lady Tiffany Nicole, a licensed minister, has been preaching the gospel since 2011. Through her gift of personality, she has become the premier kingdom personality to help promote entrepreneurs, small businesses, authors, etc., through her international media brand, The Virtuous Hour Media and Marketing LLC.
In 2021, God expanded her territory as CEO of Power Influence Radio, the first African-American, woman-owned internet radio station in three major markets Dallas, Houston, and Atlanta. Her radio and TV show The Virtuous Hour has been graced by national recording artists and some of the community’s most prominent movers and shakers. Her work does not go unnoticed, as she received the Top Influencer Award and the Radio Personality of the Year Award that same year.
One to stay ready for whatever God calls upon her, Lady Tiffany Nicole is also a 7x Amazon Best-Selling Author and was honored as one of the Top 50 Empowered Women Empowering Women. This year, to top things off, the Atlanta resident was selected to be a brand ambassador for Kearn Cherry’s Level Up Summit.
The radio station owner and author’s personal testimony of overcoming life’s hardships to virtue and victory have allowed her to touch the heart of God’s daughters through her foundation Modern Proverbs Women and her yearly Virtuous and Victorious Conference.
What motivated you to start your own business?
I honestly didn’t start a business “on purpose.” I was doing what I loved to do, which was to help market people, and as a result, I learned I was good at it and could monetize it. After much prayer and speaking with a business consultant, my business was born.
Tell us about the process of starting your brand; what did the beginning stages entail for you?
The beginning was scary! I had no real clue what I was doing AT ALL. No one knew me or who I was. A lot of trial and error coupled with consistency. I showed up daily to build a brand and following. My personal opinion on getting the paperwork was easy, and legally registering the business is easy. It is the building and setting yourself apart that is the hard part. Small business and marketing is a very competitive market; if you can’t stay relevant and willing to pivot often, you will not make it.
Tell us about Power Influence Radio.
OMG! God gave me PIR to help change the game in internet radio! It is the fastest growing radio station with over 1.5k followers and listeners internationally!!! We have a variety of inspiring music combined with awesome radio personalities to provide an amazing listening experience. We are a little more than a year old, but I have some excellent business partners that support the vision as we grow to higher heights.
What role does your faith play in your business?
Faith is the foundation of my business. You can’t build anything if you don’t believe. You must believe in the vision and yourself, but most importantly, you must believe in God, who gave you the gift and talents. I strongly believe in prayer and submitting my gifts and talents to God for HIS use and benefit of the Kingdom. I won’t make a move without prayer and peace from HIM to move forward in anything.
How do you balance entrepreneurship and faith?
Entrepreneurship is faith! You got to have faith to build something from nothing or an idea in your head! However, the business aspect of entrepreneurship can blur the lines of faith especially dealing with money and contracts. Though I am an ordained minister, I keep my values at all times, but my boss hat is at the forefront at the business table. For my personal time, I spend time with God daily, usually the first part of the day before I begin any work on my business. I can tell the difference on the days I don’t, and I quickly recenter myself with prayer and meditation and start over.
What has been your biggest lesson thus far in your faith walk?
The biggest lesson in my faith walk is that what you start in faith must be completed in faith! I said earlier that anyone can start a business; it is extremely exciting!
However, maintaining that excitement through the rollercoasters of the journey is a different beast. You “see it” before it truly manifests. You hear a million “nos” before you get a real YES! And let’s not even talk about the season of “pro bono clients” to build or share your vision with doubters! I learned to keep going and never give up!! Just when you think it’s not working, it is, and your breakthrough is just around the corner. I learned the “struggle season” of business is to build you up, not to tear you down. I learned that if HE gave it to you, HE will help you with it! Your vision for your business must include the “GOD FACTOR” at all times, and HE must be your source of strength, wisdom, and finances. God MUST be your first business partner.
How do you remain focused during the difficult moments of entrepreneurship?
Prayer and listening to powerful, encouraging messages to feed my faith. I step away from social media and any negativity when I have my moments. I also don’t speak, I learned giving voice to your frustrations and venting can truly hurt you and set you back mentally, spiritually, and emotionally. I listen to Power Influence Radio and find encouraging words from Priscilla Shirer, Sarah Jakes Roberts, and TD Jakes on YouTube. Lastly, I DON’T QUIT!!
What is next for you? Where do you hope to see your brand in the next 3-5 years?
Great question!! I am in the final talks about getting back into television for a TV show to be launched by the end of this year. Power Influence Radio is expanding to add new shows/content and soon opening the door for sponsors. I am also relaunching my 501c3 organization Modern Proverbs Women mentoring and scholarship program. In the next 3-5 years, I see God using my platforms to be a blessing to millions and making a global impact for his Glory!! On a personal note, I hope to be married and living my purpose with a soul mate.
What advice would you give to other faith-based entrepreneurs?
”Where no wise guidance is, the people falleth; But in the multitude of counselors, there is safety.” Proverbs 11:14
Watch your circle and trust a Godly mentor or coach. You can not befriend everyone, but through much prayer and discernment, you will know who is for you. Invest in a faith-based business coach. Collaboration is important; this journey was not meant for you to walk alone. Last but not least, Keep GOD first. He is your source!
Instagram: @powerinfluenceradio | @thevirtuoushour