Dai Baker is a woman on a mission to achieve greatness. Dai Baker is a marketing and branding strategist, publicist, serial entrepreneur, academic scholar and a mother. She is also an adjunct faculty member and mentor.
In September 2015, she launched Dai Baker Creative Group LLC. DBCG is a full-service creative agency specializing in branding, marketing, public relations, graphic and web design. Her agency is a reflection of her creative passion. Dai currently runs her agency with the help of a small team of all women. Dai received her Bachelor’s degree with honors in Public Relations in December 2016 from Eastern Michigan University and received her Master’s degree in Integrated Marketing Communications in December 2019 from West Virginia University. While in college she served as a leader on numerous executive boards. She completed her undergraduate thesis “Online Sex Slaves: The Internet’s Most Powerful Role in Sex Trafficking,” which has been published and presented at numerous conferences. As of May 2020, she is currently a doctoral student in a DBA marketing program. As a teen mother who beat statistics by graduating high school and college with honors, Dai is on a mission to empower others to do the same. Her daughter is her biggest motivation. In June 2020, she launched Empowering Young Mothers LLC, a social good business to mentor, empower and advocate for young mothers. Dai is an active member of her community through volunteering and board member of various nonprofits. She is a member of the Female Founder Collective.
PWH: Who is Dai Baker, After the workday is over?
DB: After the workday, I go into doctoral student and mother mode. I am currently in the first year of my doctoral marketing program, so after my workday go into studying mode. I am currently in the beginning stages of figuring out what my dissertation topic will be and working through my coursework. I am also a mother, so I go into my mommy mode by making dinner for my family and ensuring the house clean. We also like to watch movies together and tell jokes. I’m a workaholic so anytime I can spend with them and not think about work is great.
PWH: What inspired you to become an entrepreneur?
DB: I have always had the entrepreneurial spirit and mind since a child. In my childhood, I was always creating different business ideas and wanting to be the one in charge. Naturally, while in undergrad I took the opportunity to form my first business. After spending months freelancing in the industry, I decided to formalize and create an agency to be official. I believe I was always destined to be an entrepreneur.
PWH: You are a publicist and Marketing Strategist, what is the most challenging part of your career?
DB: The most challenging part of my career is avoiding creative burnout. My career relies on me being creative every day. When I am super booked I can sometimes begin to feel creatively burned out from working on my client projects daily.
PWH: What advice do you have for New Entrepreneurs trying to brand themselves and their companies?
DB: It is very easy to rush focus on the visual aspect first such as your logo but start with the strategy first. It is important to have a clear brand strategy before moving on to steps such as logo design, marketing, or a website. Think about what you want your brand to communicate to your target audience. What is your brand’s story? Consider items such as your core values, mission, and vision as a starting place.
PWH: Tell us about Your Organization “Empowering Young Mothers LLC.”?
DB: Empowering Young Mothers is a social business I recently that was inspired by my own personal journey through motherhood. Informally, I have been sharing my journey with my fellow young mothers who often asked what was my blueprint for success. I want to encourage more young mothers to work to beat the odds. Empowering Young Mothers is created to be a supportive organization for the young mother who is seeking support as she works toward reaching her goals to create a better life for her and her child(ren). EYM provides grants, resources, mentoring along with other initiatives that will be launching as we grow.
PWH: Bonus: What is your definition of a Pretty Woman Who Hustle’s?
DB: She’s a true boss who is not afraid to go after what she wants. She’s an ambitious goal-getter.
To connect with Dai Baker visit her online at https://www.daibakercreativegroup.com/