This is the year for Selena Gomez! This pop star diva released her new album called “Rare” back in January and her single “Ice Cream” is getting everybody in the mood! The star announced back on February 4th on her Instagram page about her new beauty line ‘Rare Beauty’ will be in all Sephora stores on September 3, 2020. Gomez named the line ‘Rare Beauty’ after her new album. The brand is about embracing beauty and being comfortable with yourself. She stated in an article in an article in Glamour that “You’re not defined by a photo, a like, or a comment. Rare beauty isn’t about how other see you, it’s about how you see yourself” You can also purchase her makeup on the website as well. www.rarebeauty.com
She will be launching 48 shades of foundation and concealer along with eyeshadow, lipstick, mascara and other fun beauty product Gomez’s goal with the Rare Impact Fund is to raise $100 million to help increase access to mental resources.