Tag: Business Features

Dorothy Enriquez is a third culture kid by way of Belize, Italy, Japan and the US grew up to love fashion, gal pal bonding, learning and leadership. Her written works on confidence, competence and closing the leadership gap in Forbes, Training Industry Magazine, The BOSS Network and Ambition Magazine. Dorothy is known for her effective communication skills, ‘edutaining’ leadership courseware and interactive programs. A 15-year veteran of Corporate America, wielding multiple certifications and degrees, she and her collective partners strive to make transformative development accessible. In 2018 after giving birth to her daughter, Dorothy went full time as a small business owner. A boutique learning and leadership development firm, The Ellevate Collective, formerly known as The Communication Strategist, is dedicated to helping organizations and individuals optimize their leadership so that they are equipped to lead from every seat they sit in.

Why is your business a business to watch in 2021?

I believe my business is the one to watch in 2021 because we are gearing up for the ultimate rebrand as we ramp up with the new vision of transforming the C Suite in the United States. Our vision is to increase female representation in the C Suite by 2%. Our plan is to focus on creating a pipeline to the c suite as well as reducing the lag that happens every time lady leaders transition from role to role at work. It’s time to accelerate!

How did 2020 change your business? Was it for the better?

2020 pushed me to pivot in business. It taught me to be innovative with less and invest to garner more over the long run. I built out the B2C side of my business which didn’t really exist prior to COVID 19 and I also transitioned my business to function fully online. Prior to COVID 19, my business was B2B and 100% face to face. 2020 has pushed me to think strategically, work ON the business just as much as I work IN it.

What lessons did you learn in your business in 2020?

I learned several lessons. I’ll share my top 3. 1. You cannot set goals without strategy, they’ll often be misguided without clear strategic planning. 2. You have to clearly identify what you should work on next in the business pyramid. Ex: You can’t focus on profits if you don’t have enough sales conversion. Focusing on Sales the bottom half of the year was a game changer for my business. 3. You need a pipeline that is triple or quadruple what you plan to make for the quarter. A coach helped me to implement a pipeline that I designed and I was able to make exactly what I hoped to make between Q3 and Q4 this year. Q4 literally ended up being the BEST quarter I have had since starting my business in December 2016.

What kind of impact do you want your business to leave on your client or customer?

I want organizations that I work with to feel like the culture has improved as a result of the work that my company did. They are able to see a shift in how their leaders lead which transform the culture to breed more leaders. I want each organization to feel like they lean more towards purposeful and results driven cultures that value belonging, safety and connectedness in order to maximize their most valuable resource: human capital.

Do you feel your product or service meets the needs of the market?

Absolutely. So often people don’t have access to the leadership development and coaching that they need in order to optimize how they show up. TCS exists to close that gap and create sustained leadership practices that can ascend with the leader as they climb the career ladder.

What hurdles did you personally face in getting ready to open your business and how did you overcome them?

The hurdles I faced were leaving my job without already garnering half of my salary, leaving while pregnant and knowing that I’d need to file for divorce after having the child. These personal hurdles felt insurmountable at times and made me feel like it wasn’t a good idea to go full time. But I truly believed that God was pushing me to bet on myself and trust the process and lean on my personal leadership to get me through that first year in business. It was so tough, but having faith, getting coaching, being resilient and relentless helped me to make it a full year in business full time. I celebrated 2 years full time on August 27th this year. I am blown away by how much I have learned about myself and the ups and downs of being a mompreneur.

When did you realize entrepreneurship was right for you?

I knew entrepreneurship was my jam when I was 10 years old. I was always looking for problems that I could be paid to solve. And I knew if I could solve a problem that resonated with others because they saw it as their problem too…welp! Then I could charge a premium for that.

Why did you choose entrepreneurship?

I believe after 15 years in corporate, entrepreneurship was the only way that I could truly live my purpose ON purpose. I tried to make corporate work for me but it wasn’t designed for me, so I made my own way by betting on me.

What would you say is your most driving motivation to keep doing what you do?

Honestly, my daughter. My mom was an entrepreneur. But not in the way that you and I know it. She honestly could have been the next Vera Wang with the right mindset and coaching. I want my daughter to see that she has choices. She can work for someone or she can be the one who creates the jobs. But she can truly choose. And having one parent that worked for others and one who worked for herself let me know that I, too, had choices.

Did you have any key mentors or people who deeply influenced who you are, what you believe in and what you’re committed to in your work and life?

Tell me about them.My Mom and Dad. Honestly, I have started multiple businesses over the years. First a talk show, then a magazine, then a writing consulting firm…the fact that my parents in some regard are so traditional, I just didn’t think they’d go for it. They really do like to play it safe. So the fact that for all intents and purposes, I was literally doing things that weren’t a guarantee, I thought they would be pushing me to go down the work for others path. But they’ve been so supportive!! Even when I quit my job, filed for divorce AND started my business, they were like: YOU CAN DO THIS! YOU WERE MADE FOR THIS.

My boss Dr. LaGrant was instrumental in so many ways. She supported me by sending me to a transformational leadership program. She supported me doing my business as long as I got my work done. And when it was time for me to depart, she assured me that I was making the right decision because I was built for the entrepreneurial life.

And lastly Anita Goldin, she was my very first leadership coach. She helped me unlock things about myself that I think would still be buried inside were it not for her pushing me. She allowed me to see that I was extremely creative and innovative. She’s the reason I started the talk show. And the talk show is what fostered me being a magazine publisher for almost a decade…and the rest is history!

Did you have any life-changing experiences that put you on the path that led you to be doing what you’re doing today? Tell me about them.

I think the thing that planted the seed was being selected for this ‘secret’ leadership program in undergrad. It was exclusive and only for the top 10% of leaders at the university. I got the tap and found myself in a one year leadership intensive where we learned about so many aspects and facets of leadership. I LOOOOVED IT. Honestly, based on that program, I would have majored in leadership if it had existed at the time. That seed grew over the years, and I believe it led me to right where I am today, helping leaders across the US lead from every seat they sit in. Because, well, that’s the requirement and the non negotiable: you are REQUIRED to lead from every seat you sit in.

What’s next for you in your business/brand? What can readers look forward to from you?

I’m extremely excited about rebranding the firm. We are switching to a collective model with the vision and focus I shared earlier and we are getting ready for an expansion to create a force to be reckoned with at the highest levels of leadership. You can look forward to seeing us share our leadership philosophies, tips, tricks, cheat codes and best practices and non-negotiables to help you accelerate your ascent. We don’t simply want you to survive corporate. We want you to thrive!

Is there anything else you would like to share with me?

I’d love to share the new name with you! You can look forward to us being referred to as The Ellevate Collective. Honestly, I am so proud of the work I have done with my team to prepare for this evolution of how we do leadership and make an impact. Because I believe another non negotiable is that no one ever became a phenomenal leader alone. Ellevate wants to serve as a resource along the lifelong journey of leadership.

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Rachel is a conscious social influencer who is passionate about racial equity, Black life, women’s rights, foster care/adoption, and holistic wellness. By profession Rachel is a Diversity, Equity, and Inclusion department head within the Tech Sector and Managing Partner- Programming and Relationships, for Diversified, a boutique DEI consulting firm. It is not by coincidence that Rachel’s passion for people and heart for culture has led her to a career that speaks to who she is and what she believes. Through her popular social platforms and various contributor positions, Rachel speaks out against racial injustice and advocates most commonly for the lives of all Black people.

Why is your business a business to watch in 2021?

Diversified is a boutique consulting firm that specializes in employee engagement, corporate programming, and the building of equitable organizations. We believe that understanding and celebrating diversity at work leads to the production of tangible results for employees, consumers, and communities. The heart of diversity is a celebration of what makes each of us unique. Our team of consultants not only bring years of DEI work to the table, but each has a speciality and extensive professional background. From HR, Tech, and Media to Education, Non-Profit Sector, and Sales we are equipped with consultants that actually know your story personally. Our backgrounds are a beautiful reflection of why WE STAND OUT.

What inspired your to start your business?

Being a Black woman in tech, I learned first hand how difficult it can be for women of color specifically to advance in corporate America. I birthed Diversified with two women who had an identical story in a totally different field. We knew that our lived in experiences and our knowledge of how to truly shape equitable culture was something every organization needed. Diversity, Equity, and Inclusion should be the heartbeat of every business, I am inspired by the possibilities of a new corporate environment for every underrepresented identity.

What kind of impact do you want your business to leave on your client or customer?

I want my business to influence change not only in the companies or organizations we work with but in the people. This work requires self reflection and inspires growth. I always want the impact of what we do to be carried into the world by every person we are able to guide and partner with.

Do you feel your product or service meets the needs of the market?

Diversified’s services not only meet but exceed the needs of the market. Armed with a variety of experience, we are able to make greater impact as a team.

What would you say is your most driving motivation to keep doing what you do?

My children. As an adoptive mother of 3- I wake up every single day with the intention to do something that will make their paths easier. I want to invoke change that they can feel and see as they grow.

What are you most excited or passionate about? (In both business and life or both)

I am most passionate about impacting Black life in all areas. My life goal is to be a leader that aids in the dismantling of systems of oppression and the building of equity.

What are the goals that you hold personally?

As an organization owned by 3 Black women, it is our goal to create a recognizable name and brand that truly resonates with people everywhere. We would like to build our business past a B2B model and truly influence masses through more than consultation and training. Products that support this work are what we are developing and hope to market soon. Personally I want to continue to build my platform and be a leading voice for the growth and justice of Black people.

Did you have any key mentors or people who deeply influenced who you are, what you believe in and what you’re committed to in your work and life? Tell me about them.

I am deeply influenced by Shirley Chisholm, Maxine Waters, Angela Davis, Angela Rye, and Tamika Mallory. For each of them, I am inspired by their unapologetic and authentic voice. They never back down and always require others to make room for them in their fullness despite any opposition or discomfort. I am also influenced by both of my business partners and friends, Raleshia Brumfield and Ayeshia Toy. We have a beautiful and reciprocal relationship and they both remind me that our purpose is our qualification. I am honored to walk this journey with them and always inspired to show up with and for them.

Did you have any life-changing experiences that put you on the path that led you to be doing what you’re doing today? Tell me about them.

I grew up in the South Suburbs of Chicago. The area I grew up in was considered an affluent and predominantly Black community, however, I was no stranger to the systemic disadvantages that plagued, and continues to plague the inner city of Chicago. As an adult I began to take inventory of my own encounters and realized just how many times I had been faced with racism and even exposed to remnants of systemic oppression within my education. For example, in high school I had a history teacher that re-enacted slavery as a part of a lesson. Simulating the experience of being on a boat by blindfolding us and linking us together with ocean music and narratives in the background. As a kid I didn’t realize just how inappropriate and traumatic this was, which proved to me how deeply ingrained mentailies and ideologies can become for all of us. Recalling experiences like this one fuel me for this work. The truth is racism, discrimination, and prejudice show up no matter where you may live. It takes work to be able to see it, admit it, and change it.

What’s next for you in your business/brand?

What can readers look forward to from you? We are experiencing growth with the partners we are working with, such as Van Jones’ DreamCorps and more.

Diversified Now Website | Instagram

Rachel Lauren Website | Instagram

Atia Sherrod is an experienced serial entrepreneur who has dived in the fashion industry. She is the founder/owner of a unisex streetwear clothing brand called Zuri Nova. Driven by simplicity being the ultimate sophistication, she takes pride in making sure she provides quality pieces at an affordable price. As a fashion enthusiast her goals include making sure her customer service is up to par and making sure she answers her customers promptly, along with creating stylish pieces for everyday wear. As well as she wants to build her brand to be one that people will continue buying from and are able to rave about continuously. The message that Zuri Nova promotes is to never be afraid to start a beautiful new journey even when you’re afraid. Atia has built her brand from the ground up and continues to grow. She’s invested not only her money, but as well as her time into constantly improving her brand and figuring out what the people want when it comes to comfort.

Why is your business a business to watch in 2021?

Zuri Nova is an apparel brand that focuses of providing affordable luxury apparel and accessories for the fashion enthusiast on the go.

What inspired your to start your business?

I’ve always loved fashion, my mother is the girly, girl where I’m a fan of comfort and sneakers. So growing up watching her dress definitely inspired me to combine her style with mine which is the perfect combo for those on the go.

How did 2020 change your business? Was it for the better?

2020 made me boss up and believe in my brand more. With everything going on I found myself slumping and wanting to give up. I had to sit myself down, pray & get back to it because I know God wouldn’t have given me the idea if he didn’t want me to execute the plan. So I just constantly remind myself I’m doing his plan and I can’t disappoint him nor myself. Once you remember your why, everything else just flows.

What lessons did you learn in your business in 2020?

Stay on your A-game! As a woman, working with primarily men manufactures, if you don’t know the ends and outs of your business some people will try to run all over you.

What kind of impact do you want your business to leave on your client or customer?

I want people to say they felt stylish, comfortable and confident wearing Zuri Nova.

Do you feel your product or service meets the needs of the market?

I do because living in the city, we’re always on go mode and don’t always want to dress up. We want to “throw on” something stylish and quick to put together for that let’s say 6pm meeting etc.

What hurdles did you personally face in getting ready to open your business and how did you overcome them?

I would definitely say I had to learn how to get out my own way. It’s still a battle but with my why I started I know, not even myself will be able to stop me!

When did you realize entrepreneurship was right for you?

I was ALWAYS ready to quit my job soon as I woke up in the mornings!

Why did you choose entrepreneurship?

I feel like if I’m willing to clock into a 9-5 and work on someone else’s dream, then why can’t I bet on myself. Not saying a 9-5 is bad because it’s not, it definitely funds your business or businesses to get you to where you want to be. I still work a 9-5, but soon as I clock out I’m working on my brand. Entrepreneurship isn’t all fresh smelling flowers either so I don’t want to make it seem like that, but I will say it’s not for the weak nor lazy. It definitely takes dedication.

What would you say is your most driving motivation to keep doing what you do?

God and my mother.

What are you most excited or passionate about?

I’m excited to see my brand grow, it’s amazing to me you can sketch up an idea on paper and then boom, your idea came to light.

What are the goals you most want to accomplish in your business? What are the goals that you hold personally?

My goals are networking more, possibly collaborating with some influencers, just getting the word out there. My goals I hold personally is to get my 5 bedroom 5 bathroom home that I’ll consider my family house for family get togethers. I also just want to take care of my mom, long as she’s good I have everything I need!

Did you have any key mentors or people who deeply influenced who you are, what you believe in and what you’re committed to in your work and life?

Tell me about them.I didn’t have any mentors like that, I know I’ve mentioned my mama so many times but she truly inspires me. She taught me how to be strong, dependent, and to go after everything I want. She taught me to hold onto God’s word because even when people on earth will leave or fail me, God’s word stands true. My mama is amazing, she’s the reason this next season I refuse to give up because she’s sacrificed so much for me & did her absolute best to give me the best. I see it as, it’s my turn to give her the best.

Did you have any life-changing experiences that put you on the path that led you to be doing what you’re doing today?

Tell me about them.I went through bad relationships after relationships that caused me to be insecure and not see my worth. You get so used to a man telling you one thing, you get programmed into believing it. I had to pray myself out of that mindset it’s still something I battle with, but Zuri Nova means, beautiful new and that’s how I feel about my journey.

What can readers look forward to from you?

I plan on getting Zuri Nova out there more and just connect with people to make them aware of the brand and the vision I have for it. The readers can just follow me because it’s honestly no telling where God is about to take me and my business, I just know it’s going to be something I’ve never imagined possible.

Find out more about Zuri Nova by visiting their website or following them on Instagram

Website | Instagram