What Has 2020 Taught You?

This year has been an absolute roller coaster with this crazy pandemic going on, states shutting down, people dying, protests, violence, police brutality and businesses shutting down. Whew chile! That’s a whole mouth full right there and I had to deeply exhale for all this craziness that has been going on. For the people that have families and has lost their jobs, what a horrible feeling. I don’t know what it truly feels like because I don’t have kids, my parents still have their jobs so it didn’t affected them nor did the pandemic affected my business, but still this has been a horrible feeling for a lot. Through everything, what has 2020 taught you? For many, this year has taught them that family is very important and shouldn’t take them for granted, spending more time with loved ones, starting a self-care routine, hit the reset button in your life or starting a new business. Whatever this year taught you, reminisce on it and just take a moment to sink everything in. You might have lost a loved one or clients due to financial situations, but you had an opportunity to create another business or project that will help you in your business venture.

Take this year as a learning experience and be grateful that you were able to make it through. I know a lot of authors who have even written books about their pandemic experiences or even made up a story about Covid-19.  Now that’s a great way to utilize this whole experience in a positive way. Others may have gathered a lot of facts and news in their area and wrote a history book based on the death rates, hospitals running out of supplies and beds, quarantine or the number of families and business owners affected by it.

Photo by David Ramos on Unsplash

Another trend that happened this year was the mask.  When I first heard that we had to wear one, I didn’t know what to expect. My parents started wearing theirs first and then I got mine. Luckily I knew people that was making them. At first they were uncomfortable because I wasn’t used to wearing something on my face. That was the biggest trendsetter and highlight of the year! If we had to wear these masks, you might as well get fancy with them because there has been so many different patterns and designs of masks. The last mask I purchased was a Christmas one. I am completely done with masks! Hopefully next year we won’t have to really wear them. But they are good during the cold months so I wouldn’t mind wearing them during winter time.

Photo by Belinda Fewings on Unsplash

 

Whatever 2020 taught you, feel free to share in the comments below. I would love to hear your story or stories!

 

Patrice Rivers is a media mogul with the mind-set to tell “inspiring” stories in the world of journalism. She has also published nine books and is the owner of her brand ‘That Riverz Gurl Brand LLC’ that consists of her freelance writing, journalism skills, writing services, media platform and health platform. Learn more about this boss in the making by visiting her website at http://www.thatriverzgurlbrandllc.com Follow her on IG at http://www.instagram.com/thatriverzgurlbrandllc

Get Whole Again with Health Supplement ‘Wholepreneur Lifestyle’ with TerDawn DeBoe

TerDawn DeBoe has had an affinity for music, creativity, and Entrepreneurship all of her life. After finding a passion for graphic design and marketing, she became a full-time entrepreneur starting InnovativEdge Marketing (now known as Creative Thought Solutions) which has provided services for AT&T, The Urban League of Greater Cleveland, Caesar’s Casino, and 100’s of other businesses all across the country.  She has grown that business from a one-woman show to a team of six people specializing in finding creative solutions for companies and helping them accelerate their growth. She is considered the go-to expert when it comes to Brand Development, Sales Funnel Development, and Lead Generation using social media advertising. She helps businesses set up automated ways to attract, nurture, and convert their perfect audiences. Turning them from strangers to loyal clients. She and her team focus on one of the biggest struggles of business growth, showing them how to deliver their products and services using processes and systems that allow them to scale and break through their income barriers. In 2020, in the midst of the global pandemic, TerDawn found a way to help Entrepreneurs in an even more meaningful way. She teamed up with a group of Researchers, Developers, and Scientists to formulate an organic supplement line to support the well- being of Entrepreneurs. The company, Wholepreneur Lifestyle, offers supplements with brain support, immune system support, performance enhancement, relaxation support, and total wellness.

TerDawn has been featured in several media outlets as a leader in her industry and has also been able to achieve great partnerships with corporations such as Microsoft and with Organizations such as the Young Entrepreneur Institute. She also serves on the board of trustees Student Navigation and Black Professionals Association Charitable Foundation.

 

 

Patrice: As a multi-entrepreneur who has created an outlet for Entrepreneurs to grow their business and income, how did the idea come to mind for Creative Thought Solutions?

TerDawn: Originally, my company was called InnovativEdge Marketing which was not very creative. I tried to fit into this mold of being like the other Digital Marketing Agencies I saw so that people would take me seriously. That turned out to be the worst thing I could do because I wasn’t true to myself as the artist and creative that I am. I actually discovered that the fact that I am so creative was my genius factor. After this discovery, I took some time to really figure out who I am and what I wanted my company to be known for. Creative Thought Solutions was born from that.

Patrice: I think your business speaks volume and is so important with all the services you offer; it is particularly important. For your clients, which services did they utilize the most?

TerDawn: Most people that come to me realize, after our first conversation, that the reason that they are not hitting their revenue goals is because they lack brand positioning. They never took the time to build the foundation that would allow them to actually be trusted by an audience to convert them to customers or clients. The brand development we offer is unlike most agencies because we brand them with marketing in mind. We focus on clarity, their messaging, their story, their creative genius factor ™ , their visual aesthetics, and their signature system.

Patrice: Tell us a little bit more about the Sales Funnel service you offer. What does that mean?

TerDawn: Phase 2 in our services is sales funnel development. A sales funnel is simply just a series of messages that leads people from being interested in a solution to their problem, to considering what the best option is to solve that problem, and then making a decision on the best person or company that will get them to the transformation they desire. With our services, we help businesses determine their irresistible offer, build the sales page that helps their audience understand the value of their offer, and automate the email communication that will help convert the people who are interested into buying customers. With a funnel, you can make money 24/7 without having to physically be present to fulfill the order. This is a great stream of revenue for businesses that don’t want to put all of their eggs in one basket.

Patrice: What are some of the other services your business offers?

TerDawn: Aside from the brand development and funnel development, we also offer social media ad campaigns to drive traffic to the offer because the only way to scale and make real money in your business is to convert a percentage of your traffic to sales.

Patrice: There are a lot of business tips out there for new business owners and seasoned business owners. What are the top three business tips that you think are important in business?

TerDawn: My top 3 business tips would be:

  1. Be Authentic. As I stated previously, I wasn’t authentic when I started my business because I wanted to be taken seriously, but in the end, that caused me to blend in with every other marketer that was doing the same. People want to know who you are before they like you and trust you to invest in you. Be transparent with your story. Share the behind the scenes of how you do things. Show your personality. Those are all ways for people to make the connection with you so that they can become loyal customers.
  2. Know Your Strengths. Hire Your Weaknesses. A lot of business owners get burned out trying to do all of the things that they feel they need to do in order to grow their business. By the time they need to deliver in their genius zone, they are too tired to put 100% of their energy into it. The best thing you can do is hire people who are strong where you are weak so that you can scale your business properly while staying in your zone of genius.
  3. Be Clear On What You Want to Be Known for. In order for people to know, like, and trust your positioning in the marketplace, you have to have a clear message on who you serve, the biggest transformation you provide, and the results you’ve gotten. This will help solidify your brand position in your potential client’s mind.

 

Patrice: How long did it take you to grow your business?

TerDawn: I spent the first 4 years trying to figure out what the heck I was doing and getting clear on my brand positioning and what I want to be known for. Once that was established and I started getting results for the people that worked with me, it became effortless to charge more, get paid what I asked and stay booked with clients.

Patrice: Let’s get into your health line Wholepreneur Lifestyle. Can you tell us a little bit more about your health line and the inspiration behind it?

TerDawn: As an Entrepreneur that is building my business, I found that I created bad habits such as skipping meals, forgetting things, grabbing the wrong things to fuel my body, and not having enough energy throughout the day. I realized that I needed assistance in order to keep my body performing at its best and maximum capacity. I worked with a team of researchers and developers to formulate the things I know Entrepreneurs need to build their health while they build their wealth because they go hand in hand.

Patrice: Why did you think it is important for others to know about Wholepreneur Lifestyle?

TerDawn: I believe that it is important that you can trust the company that you are getting supplements from. This is your body and a lot of companies don’t operate in integrity with the list of ingredients. We make sure that our ingredients are actually certified organic and our products use the top ingredients to ensure that you are only putting quality into your body.

Patrice: How important do you think mental and physical health is for entrepreneurs?

TerDawn: It’s the most important thing you can do for your business because if you don’t take care of yourself, you’re not able to take care of your clients and customers properly. Iyanla Vanzant is famous for saying, “You can’t pour from an empty cup”. I firmly believe that because you have to be healthy to healthily build relationship with yourself, your family, and your customers/clients.

Patrice: You mentioned that Wholepreneur Lifestyle helps with productivity, mental clarity and well-being. How is that different to other health supplements that’s already made for things of that nature?

TerDawn: It’s different because our products have twice the potency of leading brands. We make sure it’s quality and we also make sure that it is truly beneficial for Entrepreneurs which no other product line can say.

Patrice: What can customers expect from Wholepreneur Lifestyle?

TerDawn: Excellent quality, customer service, and results.

Patrice: How important do you think mental health in entrepreneurs is?

TerDawn: Entrepreneurship is not for the weak. It takes a lot of confidence, courage, and consistency. There are so many ups and downs and the downs can really affect you mentally. It can make you think that you aren’t enough, that you aren’t doing enough, and that you will never have enough. I’ve seen Entrepreneurs go through depression because of this. I’m an advocate for therapy, spiritual, and self-care practices to keep things in alignment so that you can have the tools to work through those triggers.

 

Connect with TerDawn:

Instagram, Facebook and, Twitter: @TerDawnDeBoe

Websites: www.TerDawn.com and www.CreativityHelps.com

 

 

 

Patrice Rivers is a media mogul with the mind-set to tell “inspiring” stories in the world of journalism. She has also published nine books and is the owner of her brand ‘That Riverz Gurl Brand LLC’ that consists of her freelance writing, journalism skills, writing services, media platform and health platform. Learn more about this boss in the making by visiting her website at http://www.thatriverzgurlbrandllc.com Follow her on IG at http://www.instagram.com/thatriverzgurlbrandllc

Get ‘GenFit’ with Fitness, Zumba Instructor Beverly Johnson

Having been a Zumba instructor for years, she knew her influence included more than fitness training when a candid conversation with an exercising client revealed that women in caretaker roles often forget about themselves. She named her new motivational fitness business Genesys Fitness because it signified a rebirth for the often “forgotten” woman: the divorce’, caretaker, and empty-nester.  Genesys Fitness (GenFit) is a community of women who recognize the need to reclaim their lives and are emotionally ready to do the work with Beverly K. Johnson, motivational life coach, fitness trainer and “girlfriend of authority”. At GenFit, self-care takes priority over caring for others because it is in caring for ourselves that we make the best caregivers. We believe that by helping women rediscover who they are after suffering a loss, she will be empowered to become her ideal self – physically, mentally and emotionally. GenFit is a safe space where women can transform their mindset, body and life in a caring and non-judgmental environment. Through candid conversations and fitness training, “forgotten” women are empowered to reclaim their identity and unveil the strength inside by working 1-on-1 with motivational life coach, Beverly K. Johnson.

 

Patrice: What makes Beverly a pretty woman that hustles?

 Beverly: I’m a mixture of faith, determination, and old school rap music. Beverly is a dreamer who’s learned to push back her fears and go after her dreams. I’ve learned to trust my instincts and take more risks.

Patrice: Was fitness something you always enjoyed doing? What sparked your interest?

 Beverly: As an Army veteran, fitness has always been a part of my life. When I was younger, I went to the gym more out of habit. I understood that I needed to exercise for my health. There were times when my friends and I would literally finish a group fitness and then celebrate Taco Tuesday at the Mexican restaurant across the street.   Now that I’ve gotten older, I’ve learned the importance of having a healthy, balanced wellness plan. It’s a plan that recognizes my emotional, mental, and physical needs.

 Patrice: Zumba is a fun exercise to do in classes and fitness training. How long have you been a Zumba instructor?

Beverly: It’s hard to believe that I’ve been an instructor for over ten years! A decade of moving and grooving while encouraging and motivating my students to achieve their goals.

 Patrice: How did you come up with the concept of creating Genesys Fitness? (GenFit) What was the inspiration behind it?

 Beverly: Prior to passing my certification exams, I had a list of ten names that were possible contenders for my business name. Oddly enough, Genesys Fitness was not on the list! It was not the original business name. After going to my list, all the other names were taken. I remember sitting at my desk, wondering what my business name should be. I asked myself, what did I want every client to achieve. I wanted each person to experience a new beginning, a new awareness of who they are. Looking back, I’m glad the other ten names didn’t work out. I genuinely believe that the impact wouldn’t be the same.

 Patrice: Is there a particular message you want women to understand with your business?

 Beverly: One of the prevailing messages that I’ve always shared is that we are worth the love and effort that we freely give to everyone else. Self-care isn’t a selfish act. It means that you recognize that it’s impossible to nurture others when you’re depleted.

 Patrice: Health and fitness are an essential aspect of life. What advice would you give to those who are trying to maintain a healthy lifestyle?

Beverly: I encourage you to start with your “why.” What’s the reason for your lifestyle change? Many of my clients have goals such as “being present for my grandchildren,” “stop taking high blood pressure medications.” Your “why” will push you when the motivation ends. I also encourage everyone to start slowly and find the activities that you enjoy. You’re more likely to stick with it.

Patrice: Any tips on keeping fit?

 Beverly: I tell my client not to overwhelm themselves. Start with gradual changes. For example, if you’re not drinking water, increase your intake. Don’t be afraid to try new foods. Before you clean out your pantry, begin with substitutions. Figure out what you like first. Lastly, rest is always overlooked. Give your mind and body time to rest and reset.

 Patrice: I do like the name Gen Fit. Could you explain what the term means for our readers?

 Beverly: GenFit is the abbreviated version of Genesys Fitness. I was in a meeting one day and mentioned it. From that day, I started using it.

 Patrice: How important is self-care, and how does GenFit demonstrate that?

 Beverly: Self-care is one of the most underutilized tools. In our culture, we tend to glorify those who work 24/7. The result usually leads to injury, mistakes, and exhaustion. And when you’re exhausted, it leads to increased consumption of sweets and junk food to keep going.  Over the years, I had to learn that women often feel guilty for wanting to rest. Part of my coaching includes educating women on the importance of self- care. More than anything, they also see me practice it.

 Patrice: What is the “Forgotten Woman?”

 Beverly: In different seasons, we’ve all been the “forgotten woman.” I often describe her like this: She’s the person who makes sure her family eats, yet often takes the smallest plate. She’s the one people know by name, but she sometimes forgets her own because she’s so tired and overwrought. The Forgotten Woman is a beautiful and selfless spirit who, in everything she does, puts others’ needs ahead of her own. She often goes unappreciated, unloved, abused, and overworked. She often feels alone, tired, sick, depressed, ugly, invisible, and doesn’t know how to express her feelings. In her heart, she desires more but has been accustomed to going without.

 Patrice: This year has been crazy, with the pandemic and small businesses closing down. Has your business been affected at all by it?

 Beverly: This year has challenged me to tap into my creativity and ingenuity. Initially yes. I also work as an independent contractor and teach at several gyms. Earlier this year, several of the fitness centers were shut down for safety precautions. I had to figure out a way to remain connected. As with everyone, I expanded my presence in the virtual world. I now offer complete online training programs. I have the capability to remain connected with the clients and classes. With the new platform, I’ve been able to increase my speaking engagements.

 Patrice: Are there any new projects or events you are working on?

 Beverly: I am in the early stages of writing a book. I have bits and pieces. It’s a matter of pulling it all together and ready for review. I’m also preparing for a health and wellness masterclass in January. I want to provide the tools for building a sustainable weight loss program.

 Patrice:  With GenFit, how is it transforming their mindset, body, and life?

 Beverly: I’ve always believed where the mind goes, the body follows. Often, we start a wellness journey with no clear plan. Many of us know that we need to go to the gym, drink water, and eat better foods. And with no clear strategy, we tend to give up in less than a month. It’s not for lack of wanting a change but more of not sure how to maintain the progress.  I provide my clients with a roadmap, based on their goals and needs, that offer strategies for achieving their goals.

 Patrice: What is next for Beverly Johnson?

 Beverly: On the immediate horizon is take a well- earned break. Usually, around the holiday season, I take some time off to rest. I practice what I preach about self-care. I’m also working on a few projects to expand the services that GenFit offers.

 Patrice: How can readers connect with you?

 Beverly: I invite everyone to join my tribe on Facebook- The Fitness D.E.V.A.S. Like and Follow Genesys Fitness on Facebook and Instagram- @bevkjohnson

 

 

Patrice Rivers is a 9x published author, freelance writer, certified journalist and owner of That Riverz Gurl Brand. She is also expanding her writing skills by writing for several online publications. Learn more by visiting her website at http://www.thatriverzgurlbrandllc.com 

 

Charessa Sawyer, Entrepreneur Creates the ‘Charge Up Campaign’ to Inspire Women with Breast Cancer; Survivors of Breast Cancer

Charessa is an advocate for cancer survivors and their caregivers and has travelled to various states providing Day of Celebration makeovers with The Charge Up Campaign. She founded the organization after her own experience of being a caregiver for her mother who is a breast cancer survivor. Through the Charge Up Campaign, Charessa and her team are committed to creating a sorority of survivors – providing tools, resources and celebrations for life after cancer. The organization hosts the Pink Champagne Gala which serves as an annual fundraiser and provides recognition for survivors, caregivers and oncology medical professionals. In June 2018, the organization introduced its inaugural SurvivorsCon, a day of panel discussions speaking to topics, such as: financial planning, insurance and estate planning, mental health and nutrition; followed by the signature Pink Pajama Party which provided various spa and beauty treatments for cancer survivors.

 

Patrice: For those who aren’t familiar with Charge up Campaign, what is this campaign and what is the sole mission and purpose?

Charessa: Charge Up Campaign, Inc is a nonprofit geared to uplifting Cancer warriors, survivors and caregivers through programs that support their mental health.

Patrice: In what year did you start the campaign?

Charessa: The organization was founded in 2013.

Patrice: What was your inspiration behind it?

Charessa: My mother is a cancer survivor and she was unhappy during the journey. She was in a lot of pain and it began to impact what she thought about life. This was the first time I heard my mom cry. It was the first time I watched her in pain and I could not control it. I found myself trying to figure out how to support her and to put a smile on her face. Essentially, I was seeking ways to Charge her up. We sent her to Florida after she completed treatments and that’s what she needed. She needed time off – time away and time to recharge.

My mom came back charged up in yellow, no scarf and beaming. She was smiling. I knew at that time that I wanted others to be charged up too. So I started the organization a few years later and we also now recognize the need to include support for caregivers as well. Breast Cancer Awareness is very important to educate yourself on.

Patrice: What type of information should women young and old know as far as their health is concerned?

Charessa: We encourage monthly breast exams to help with early detection and long with proper diet and exercise. Through our Charge Up health initiative we assist with creating clean eating grocery lists and exercise regimens. Additionally, because we focus on mental health we also speak to the importance of having a strong support system, no matter what.

Patrice: Tell us more about the signature events the campaign hosts.

Charessa: Our Signature events include our Annual Pink Champagne Gala, Bi Annual Survivors Conference and Day of Celebrations. All of the events allow us to build with the community and bring smiles to the face of those we serve. Charge Up is here to inspire, empower and educate and our signature events do just that. We will be hosting a virtual edition of our Survivors Conference on October 31.

Patrice: The pandemic affected a lot of businesses this year. Was the campaign affected at all with everything being shut down and cancelled? If so, how did you manage to continue with it?

Charessa: Yes, we were affected both positively and negatively. Because of the pandemic we have not been able to host our signature events or network as much. We have not been able to visit warriors and our fundraising campaigns were halted for a period of time. But, in the time we have spent home, we have had the chance to redevelop programs, improve our database of supporters and learn more about what is needed in the community. We continue to do what we encourage others to do, We Charge Up.

Patrice: What message do you want the community to take away with Charge Up Campaign?

Charessa: We are an organization that prides ourselves on making warriors and caregivers feel good. We take on the mental health aspect of the horrible disease. We give men and women hope by working to charge them up. We support all cancer warriors, fighters, survivors and thrivers; not just breast cancer. In addition, what makes us unique is that we have a specific focus on our silent warriors, also known as Caregivers.

Patrice: What is Day of Celebration and why is it important?

Charessa: Day of Celebration is a day that we spend personal time with warriors. We get to know them and pamper them. The Day of Celebrations provides basic hair, makeup and nails services. The day concludes with a photoshoot and Table Talk brunch. It is important because it creates community and allows us to learn how we may better support them.

Patrice: Are there any new projects you are currently working on?

Charessa: We are working on developing our new CUC Transportation program and Virtual Caregiver’s program. Both will support our warriors and caregivers with reducing stress and obtaining much needed resources.

Patrice: How can readers connect with you and the Charge  Up Campaign?

Charessa: To learn more about Charge Up Campaign or make a donation visit. Chargeupcampaign.org. You can also email me directly at president@chargeupcampaign.com

Connect with Charessa and Charge Up Campaign:

Instagram: @iamcharessa

@chargeupcampaign

 

 

The Journey of a Singlepreneur: Playing the Me, Myself and I song

“Are you single?”

“Yes..”

“Why are you still single?”

(roll eyes) “Because I want to be..”

These two questions drive me insane! And if you are single as well, it should too! Relationships can be a great thing, and sometimes it can ruin a person mentally, emotionally, and physically. My last relationship almost killed me! Yes, I said it! It was very toxic, and mentally, it was stressing me to the point, I would go to bed in tears or a bad mood. I enjoyed the attention, the talks on the phone, FaceTime, and spending time together. Even though it lasted only a few months, it was the worst relationship I’ve ever experienced in my life.

No woman should have to go through emotional stress, being talked down on, and wondering if he is cheating or not. But ladies, it’s deeper than that. I don’t think yall are ready for my little secret yet, but as a singlepreneur, it can be challenging because we walk in our high heels and carry our big pink purse. The question is, ladies, “Are you delighted?” we have to ask ourselves that because being single doesn’t always mean happiness because from time to time, those feelings of being alone are going to trigger our thoughts. If you have friends that are in relationships or that are married, it can be depressing as well. But sis, you got this journey, and God knew what he was doing when he made you single. It may be for a season, a reason, or a lifetime. Lord knows some of us don’t want to be available for a lifetime, but God makes no mistakes in reality! If we do end up single for a lifetime, how will you react to God’s plan? Will you continue to live in happiness? That’s something we don’t want to think about, and I sure don’t want even to picture myself being a lonely single woman without a relationship or marriage.

After my toxic relationship, I can honestly say I am not ready to date again. I want to focus on me and reflect on some things personal in my life that I have to deal with. Hang in there, ladies! It won’t always be like this! Being a singlepreneur is about learning ourselves by being fabulous and being a boss, babe as well!

Signed,

The Journey of a Singlepreneur

Reiki Master and Crystal Dealer Makes Six Figures on Pinterest!

Sharena created The Regal Phoenix from a place that she calls her Rock Bottom Season. During her most challenging times, she found herself still buying and gifting crystals to her friends and associates who needed to begin a healing process or were starting to explore the metaphysical realm. Launched on her daughter’s first birthday, November 20, 2018, and amid heavy postpartum depression, The Regal Phoenix was born and quickly placed on hold. Although barely operating for the first quarter of the year, The Regal Phoenix promptly went viral on Pinterest in 2019, and the rest has been history. A true testimony that when you heal and become aligned, you can manifest anything!

Patrice: What makes Sharena, Sharena?

Sharena: Sharena is authentic. Indeed a dope soul, I was sent here to help those who want to do the work to heal. My superpower is being non-judgmental, probably because I’ve been through some unimaginable things throughout my life, so my empathy for people runs deep. It allows me to connect with people uniquely. After experiencing healing for myself, it has become my purpose to share and see the light that beams when people heal their minds, bodies, and souls.

Patrice: Before you started your current business, you were a Real Estate Broker for fifteen years. What sparked your interest in real estate?

Sharena: I always had a love for architecture and interior design as a teenager. My Mom supported my interest and paid for me to take my first real estate class right after finishing college. I got my license a few years before the bubble burst in 2008, and it’s been lucrative for me ever since.

Patrice: Now that you have your own business and make six figures, what was the motivation/inspiration behind that? Is there a story?

Sharena: I’ve been an entrepreneur for over 15 years. I have a few businesses under my belt, including a real estate brokerage and construction company. This is my first e-commerce business. God gave me this business to create a legacy for my family. Initially, it wasn’t something that I was considering or even wanted to do. It was something that I needed to do, and God was telling me to d, through those close to me, but I wasn’t listening. The Regal Phoenix is the result of me finally listening and being obedient to God’s word.

Patrice: You specialize in crystal dealing and healing. What types of crystals do you use?

Sharena: I use all types, shapes, and sizes. My collection consists of tumbles, rough stones, points, towers, pyramids, animal figurines; you name it. In my daily practice, I use tumbles and pendulums the most. My absolute favorite crystals would probably be black tourmaline and selenite because of their abilities to transmute negative energy. Black tourmaline can be used for protection, and selenite can be used to cleanse your stones as well as your aura of psychic smog.

Patrice: Within The Regal Phoenix, what type of crystal prescriptions does your business offer?

Sharena: The Regal Phoenix offers various crystal kits to help heal our society’s most common issues, such as anxiety, obesity, insomnia, chronic pain, and more. On our Etsy shop, The Anxiety Kit is our #1 bestseller, followed by The Empath Kit. This signals that our society is hugely stressed and overstimulated emotionally. We must make more of a conscious effort to include self-care and healing into our lives, and our crystal kits offer an easy and inexpensive way to do so.

Patrice: In 2019 your business went viral on Pinterest. Congratulations on that! When you heard the news, what was going through your mind?

Sharena: I watched it unfold. Pinterest was just a portion of my marketing strategy. I didn’t think it would go viral, but I knew I needed a platform presence. It took off for about five months, and I wasn’t paying any attention to it or engaging with my audience. I started watching the numbers and putting forth the effort to grow Pinterest when my profile was about 17,000 views. That was in April 2019. From April to May, my account had 15,000 more views, so I knew it was about to pop, and I decided to master the platform through education. Pinterest is most likely the reason why The Regal Phoenix is here today. For the first quarter of the year, the website was in view mode, so customers couldn’t even check out because I couldn’t afford the monthly fees with no sales. The traffic from Pinterest was my motivation to reactivate the site, and the rest is herstory.

Patrice: A lot of people don’t know about marketing and promoting their business on Pinterest. What tips do you have for entrepreneurs and business owners for using Pinterest?

Sharena: Pinterest is not your typical social media platform. Pinterest is unique because it acts as a sort of a “dream board” for people. People use Pinterest to manifest their “wants,” so essentially, they plan their purchases for every part of their lives via this app! Use this app to sell, not to socialize. I give all the action items you need to get started strong in the Pinterest Hack 101.

Patrice: Let’s talk about your “crystal alchemy gifts.” When did you realize what your gifts were?

Sharena: When I first started collecting crystals, they gave me major headaches when I had too many near me at one time, so there was no doubt in my mind that they worked and possessed powerful energy. I was initially super sensitive to the strengths and had to be careful about using them as I learned how they work. Over time, I became obsessed with them.

Patrice: How is your business helping other women or men in their lives?

Sharena: The Regal Phoenix helps people across the globe heal, unlock their magic, and live their best lives by providing them with genuine healing crystals, authentic spiritual tools, and supplies. Often we don’t know what we need to heal from or that we even need to recover in the first place. Our shop provides the tools you need to help cleanse, heal, and manifest your greatest desires. Our products also offer a great way to give the gift of healing to someone you love or care about!

Patrice: Does your business offer any workshops for healing?

Sharena: We do not offer workshops at the moment. We offer virtual Reiki healing sessions, and we host Full Moon ceremonies from time to time.

Patrice: In what year did you publish your e-book “The Pinterest Hack 101”?

Sharena: I published it earlier this year. It was just more comfortable for me to do it that way and share my initial strategy that launched my brand. I had promised my audience training, but I could not wrap my head around delivering information. It’s a super short read, but the tips I give are vital to winning Pinterest with any product, service, or blog.

Patrice: What do you want the readers to take away from reading your book?

Sharena: It’s truly a hack, so there’s nothing to think about. The book is all about taking action. I tell you exactly what you need to do to get traffic to your website from Pinterest. The only takeaway is results, that is if you do the work. I have a Facebook Group that can be accessed via the book to support those who need help making sense of the information.

Patrice: Do you have any new projects planned for the remainder of the year?

Sharena: Right now, I am focused on Black Friday. Getting our campaigns ready and making sure we have inventory on hand. We are launching a couple of new products that weekend, so it’s been a beautiful nightmare and a simple learning process, but I wouldn’t change anything.

Connect with Sharena:

Website: www.theregalphoenix.com

Instagram: @theregalphoenix

Facebook: @shopregalphoenix

Pinterest: @theregalphoenix

Twitter: @theregalphoenix

 

 

Patrice Rivers is a 9x published author, freelance writer, certified journalist and creator/owner of That Riverz Gurl Brand, LLC. Learn more by visiting http://www.thatriverzgurlbrandllc.com

Follow That Riverz Gurl on Instagram http://www.instagram.com/thatriverzgurlbrandllc