TerDawn DeBoe has had an affinity for music, creativity, and Entrepreneurship all of her life. After finding a passion for graphic design and marketing, she became a full-time entrepreneur starting InnovativEdge Marketing (now known as Creative Thought Solutions) which has provided services for AT&T, The Urban League of Greater Cleveland, Caesar’s Casino, and 100’s of other businesses all across the country. She has grown that business from a one-woman show to a team of six people specializing in finding creative solutions for companies and helping them accelerate their growth. She is considered the go-to expert when it comes to Brand Development, Sales Funnel Development, and Lead Generation using social media advertising. She helps businesses set up automated ways to attract, nurture, and convert their perfect audiences. Turning them from strangers to loyal clients. She and her team focus on one of the biggest struggles of business growth, showing them how to deliver their products and services using processes and systems that allow them to scale and break through their income barriers. In 2020, in the midst of the global pandemic, TerDawn found a way to help Entrepreneurs in an even more meaningful way. She teamed up with a group of Researchers, Developers, and Scientists to formulate an organic supplement line to support the well- being of Entrepreneurs. The company, Wholepreneur Lifestyle, offers supplements with brain support, immune system support, performance enhancement, relaxation support, and total wellness.
TerDawn has been featured in several media outlets as a leader in her industry and has also been able to achieve great partnerships with corporations such as Microsoft and with Organizations such as the Young Entrepreneur Institute. She also serves on the board of trustees Student Navigation and Black Professionals Association Charitable Foundation.
Patrice: As a multi-entrepreneur who has created an outlet for Entrepreneurs to grow their business and income, how did the idea come to mind for Creative Thought Solutions?
TerDawn: Originally, my company was called InnovativEdge Marketing which was not very creative. I tried to fit into this mold of being like the other Digital Marketing Agencies I saw so that people would take me seriously. That turned out to be the worst thing I could do because I wasn’t true to myself as the artist and creative that I am. I actually discovered that the fact that I am so creative was my genius factor. After this discovery, I took some time to really figure out who I am and what I wanted my company to be known for. Creative Thought Solutions was born from that.
Patrice: I think your business speaks volume and is so important with all the services you offer; it is particularly important. For your clients, which services did they utilize the most?
TerDawn: Most people that come to me realize, after our first conversation, that the reason that they are not hitting their revenue goals is because they lack brand positioning. They never took the time to build the foundation that would allow them to actually be trusted by an audience to convert them to customers or clients. The brand development we offer is unlike most agencies because we brand them with marketing in mind. We focus on clarity, their messaging, their story, their creative genius factor ™ , their visual aesthetics, and their signature system.
Patrice: Tell us a little bit more about the Sales Funnel service you offer. What does that mean?
TerDawn: Phase 2 in our services is sales funnel development. A sales funnel is simply just a series of messages that leads people from being interested in a solution to their problem, to considering what the best option is to solve that problem, and then making a decision on the best person or company that will get them to the transformation they desire. With our services, we help businesses determine their irresistible offer, build the sales page that helps their audience understand the value of their offer, and automate the email communication that will help convert the people who are interested into buying customers. With a funnel, you can make money 24/7 without having to physically be present to fulfill the order. This is a great stream of revenue for businesses that don’t want to put all of their eggs in one basket.
Patrice: What are some of the other services your business offers?
TerDawn: Aside from the brand development and funnel development, we also offer social media ad campaigns to drive traffic to the offer because the only way to scale and make real money in your business is to convert a percentage of your traffic to sales.
Patrice: There are a lot of business tips out there for new business owners and seasoned business owners. What are the top three business tips that you think are important in business?
TerDawn: My top 3 business tips would be:
- Be Authentic. As I stated previously, I wasn’t authentic when I started my business because I wanted to be taken seriously, but in the end, that caused me to blend in with every other marketer that was doing the same. People want to know who you are before they like you and trust you to invest in you. Be transparent with your story. Share the behind the scenes of how you do things. Show your personality. Those are all ways for people to make the connection with you so that they can become loyal customers.
- Know Your Strengths. Hire Your Weaknesses. A lot of business owners get burned out trying to do all of the things that they feel they need to do in order to grow their business. By the time they need to deliver in their genius zone, they are too tired to put 100% of their energy into it. The best thing you can do is hire people who are strong where you are weak so that you can scale your business properly while staying in your zone of genius.
- Be Clear On What You Want to Be Known for. In order for people to know, like, and trust your positioning in the marketplace, you have to have a clear message on who you serve, the biggest transformation you provide, and the results you’ve gotten. This will help solidify your brand position in your potential client’s mind.
Patrice: How long did it take you to grow your business?
TerDawn: I spent the first 4 years trying to figure out what the heck I was doing and getting clear on my brand positioning and what I want to be known for. Once that was established and I started getting results for the people that worked with me, it became effortless to charge more, get paid what I asked and stay booked with clients.
Patrice: Let’s get into your health line Wholepreneur Lifestyle. Can you tell us a little bit more about your health line and the inspiration behind it?
TerDawn: As an Entrepreneur that is building my business, I found that I created bad habits such as skipping meals, forgetting things, grabbing the wrong things to fuel my body, and not having enough energy throughout the day. I realized that I needed assistance in order to keep my body performing at its best and maximum capacity. I worked with a team of researchers and developers to formulate the things I know Entrepreneurs need to build their health while they build their wealth because they go hand in hand.
Patrice: Why did you think it is important for others to know about Wholepreneur Lifestyle?
TerDawn: I believe that it is important that you can trust the company that you are getting supplements from. This is your body and a lot of companies don’t operate in integrity with the list of ingredients. We make sure that our ingredients are actually certified organic and our products use the top ingredients to ensure that you are only putting quality into your body.
Patrice: How important do you think mental and physical health is for entrepreneurs?
TerDawn: It’s the most important thing you can do for your business because if you don’t take care of yourself, you’re not able to take care of your clients and customers properly. Iyanla Vanzant is famous for saying, “You can’t pour from an empty cup”. I firmly believe that because you have to be healthy to healthily build relationship with yourself, your family, and your customers/clients.
Patrice: You mentioned that Wholepreneur Lifestyle helps with productivity, mental clarity and well-being. How is that different to other health supplements that’s already made for things of that nature?
TerDawn: It’s different because our products have twice the potency of leading brands. We make sure it’s quality and we also make sure that it is truly beneficial for Entrepreneurs which no other product line can say.
Patrice: What can customers expect from Wholepreneur Lifestyle?
TerDawn: Excellent quality, customer service, and results.
Patrice: How important do you think mental health in entrepreneurs is?
TerDawn: Entrepreneurship is not for the weak. It takes a lot of confidence, courage, and consistency. There are so many ups and downs and the downs can really affect you mentally. It can make you think that you aren’t enough, that you aren’t doing enough, and that you will never have enough. I’ve seen Entrepreneurs go through depression because of this. I’m an advocate for therapy, spiritual, and self-care practices to keep things in alignment so that you can have the tools to work through those triggers.
Connect with TerDawn:
Instagram, Facebook and, Twitter: @TerDawnDeBoe
Websites: www.TerDawn.com and www.CreativityHelps.com
Patrice Rivers is a media mogul with the mind-set to tell “inspiring” stories in the world of journalism. She has also published nine books and is the owner of her brand ‘That Riverz Gurl Brand LLC’ that consists of her freelance writing, journalism skills, writing services, media platform and health platform. Learn more about this boss in the making by visiting her website at http://www.thatriverzgurlbrandllc.com Follow her on IG at http://www.instagram.com/thatriverzgurlbrandllc